28 May The Saskatchewan Social Media Report Is Back

Trended data specific to Saskatchewan

Since 2016, Insightrix has been tracking the use of social media by Saskatchewan residents and their social lives online to understand how they engage with one another and with brands and businesses, and to find out their preferences and the ways they use the platforms themselves.

When the Saskatchewan Social Media Report (2016) was published – it was presented at workshops and conferences across Western Canada, and more than 200 marketers, business consultants, policy makers and advertisers downloaded the report or benefited from its insight. Many of those who accessed the report say they have used it to validate their marketing initiatives, and as a valuable tool for planning and strategizing.  

For the first time, it was possible examine the ways Saskatchewan consumers (aged fourteen years old and older) interact with social media over mobile technologies and the internet, their attitudes toward social networks and their behaviours while using them – and what their preferences might be in the future. And even more important, it became possible to compare those statistics with trended data specific to Saskatchewan social media users.

A useful narrative that you can understand 

Now, those with interests in the province are able to examine Saskatchewan-specific usage data that have been trended over time and make comparisons to the historical story. 

The value of this trended data is obvious when comparing Saskatchewan-specific social media usage data over time.

In Saskatchewan, social media use has clearly increased since 2015. Back then, 83% of Saskatchewan residents said they used social networking sites – now, that number has increased to 90% of the people in the province over the age of 14!

With evidence like this, it doesn’t take a genius to see that untrended data do not give the whole picture when it comes to social media usage statistics.

New to the 2018 Saskatchewan Social Media Report

The 2018 Saskatchewan Social Media Report has been slimmed down in terms of raw data and beefed up with digestible and thoughtful insight – and it’s been repriced to be accessible to all levels of business in Saskatchewan. Dive into this rich, trended data and actionable insight to learn how the Saskatchewan digital landscape has changed over the years with visualized reporting and a clear narrative that you can understand and use right away.

The 2018 Saskatchewan Social Media Report has also added a local chapter dedicated to Saskatchewan brands and how Saskatchewan social media users engage with them. Use the report to find out why residents are following local brands, which industries they are engaged in and what they are looking for in terms of advertisement and brand engagement.