Positive Emotional
Response

Differentiation from competitors

Representation of the client’s vision to build a better world

Demonstration of the client’s value proposition

We also recommended our interactive online portal as a solution, as this provided a flexible and centralized repository that allows for real-time access to research findings. The portal is designed to handle data from multiple sources through API connectors, providing eye-catching visualizations and instant analysis. This enables our experts to deliver results faster and in real time.

Brand memorability:
enjoyment, involvement, and memorability

Communication:
understandability and message clarity

Response and persuasion:
new information, brand appeal, and relevance

The research findings were presented in an online portal with informative and easy-to-interpret charts. This allows our clients to view the performance of the ads in real time and compare them to industry norms.

The client is given web access to the portal the same day the study launches and can filter data presented based on their needs. The charts can be exported to .PDF or PowerPoint for easy stakeholder distribution. Making it easy to share important insights across departments or to the agency in real time!

Through the portal, our client can gain insights into how the target audience feels about the creative, their connection with the brand, and the overall impact of the ads on the desired target audience. All while comparing to the industry norm. With this, our client can decide on the most effective ad to adopt.

We recognize the importance of quickly making production and creative changes, so we provide our clients with real-time access to the portal. This helps our clients and their creative agencies pivot and make essential decisions sooner and when it matters! In some cases providing significant cost savings because we may have caught a problem area before it became a problem.