larry goodfellow

Co-Founder

As the co-owner of Insightrix Research, I oversee the financial, human resource, research and development, and data services functions of the company. Previously, I worked as an executive in two major companies, a consultant and owner of two companies, and as an Assistant Professor at the Edwards School of Business teaching Business Policy, Entrepreneurship, Strategic Marketing, Business & Society, and Market Research. I enjoy being part of an environment that is customer oriented, creative, deadline driven, with a strong team culture, while at the same time achieving financial goals and objectives. I take pride in being part of the finest group of people that I have ever worked with, and being part of their development and advancement.

I like to travel, which is fortunate as I have a son in Korea and my daughter and her family in Australia. I love to take photographs as I explore new places. I am in the final stages of renovating my home which has taught me a lot about carpentry. I am on the Executive and Chair of the Finance Committee of the Saskatchewan Abilities Council which I find very rewarding. I like the idea that the skills I have learned may be of benefit to those who are less fortunate than me.

Photography, renovating my home, canoeing, and travel.