Oscar had a great time visiting the Magic Kingdom in Los Angeles! He was able to visit both Disney parks (Disneyland and Disney California Adventure), and he also headed over to Universal Studios for a day, where he went on almost every ride. For a Saskatchewan resident to be able to visit L.A. in February was wonderful, although coming back to the minus 50 Celsius was bit tough....
This white paper provides an introduction to statistical and significance testing in market research and answers the following questions:
What does statistical testing mean, how is it shown, and how should it be interpreted?
Why are there multiple statistical tests, and how are they different?
What do terms like “margin of error” and “nineteen times out of twenty” mean, and how are they relevant?
Why is a margin of error not reported in online research?
Most of the time when doing marketing research, there is interest in differences between groups. Demographic groups, groups based on psychographics or attitudes, or any number of other slices and dices may be relevant to the researcher. However, for a non-researcher or a new researcher, entering the world of stat testing and interpretation can be daunting. Sometimes researchers forget that most people don’t look at research results all day, and we often forget that not everyone can eyeball a significant difference!...
Oscar recently took a day trip to Yosemite National Park in California. He was accompanied by a few Insightrix staff and a wonderful local resident who showed him many sights including waterfalls, deep valleys, grand meadows, and ancient giant sequoias. He did get a bit car sick on the winding roads but being the trooper he is, he managed to shake it off pretty quickly. At the end of the day, he relaxed at the Ahwahnee Dining Room and Bar. What a wonderful day!
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According to a telephone poll conducted by Insightrix for CJOB News and Global News, the majority of Manitoba residents believe that marijuana should either be legalized and taxed or decriminalized. The poll surveyed 800 Manitobans and only 40% of respondents say that the current marijuana laws should remain unchanged.
For more detail on the survey, go to http://www.cjob.com/2014/03/03/26937/
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Oscar recently took a trip to Alberta and spent some time at Sunshine Village, which is about 15 minutes away from Banff. While he was there, Oscar enjoyed the views of the mountains, took several gondola rides, and went snowboarding, taking on the double black diamond trails. He ended his days by relaxing at the chalet and is looking forward to his next visit to the mountains.
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According to a new independent poll conducted by Insightrix Research Inc., chances of having sex on Valentine’s Day are “lookin’ pretty good” for 32% of Saskatchewan residents who are currently in a romantic relationship. An additional 27.8% do not want to jump the gun and say that “the jury’s still out.”
However, your chances could improve if you know how to play your cards – credit cards, that is. Among those planning to spend money on Valentine’s Day, the bill is expected to be an average of $80, with approximately one third (36%) planning to spend between $21 to $50 and another one third (35%) willing to spend more than $75.
In regards to gifts, Saskatchewan residents mostly turn to traditional ideas such as cards (35.5%), dining out (34%), candy/chocolates (26%), or flowers (19%). On the other hand, some are waiting until the last minute to decide (14%), while others will take their chances and not give any gifts at all (11%).
When it comes to sex on Valentine’s Day, men (36.1%) are feeling luckier than women (27.4%). However, their chances of picking up the bill are also higher, as 44.6% of respondents expect men to pay for the night while only 0.5% think that women should pay. Given the high expectations for men to pick up the bill, it’s no surprise that they are twice as likely as women to forget Valentine’s Day (25.6% versus 12.6%).
Overall, 71.7% of Saskatchewan residents 18 years of age or older are in a romantic relationship and of these, 70.5% plan to celebrate Valentine’s Day.
Whether you are part of the 29.6% who love Valentine’s Day or among the 65% who think it is just “okay,” we wish you a happy Valentine’s Day, and yes, good luck!
Research Details
A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from February 11th to 13th, 2014. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.
About SaskWatch Research™
Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit SaskWatch Research Panel
About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.
For more information, please contact
Mario Caceres, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 258
Cell: 306.281.4434
Email: mario.caceres@insightrix.dev1.commandbase.ca
Web: insightrix.dev1.commandbase.ca...
In this fun video, Insightrix employees share their Valentine's Day plans and hopes for romance. Watch the video to see what staff members think about Valentine's Day.
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A recent poll conducted by Insightrix Research in collaboration with CJOB News/Global News shows that support for Stephen Harper and the federal Conservative Party is high in Manitoba. However, Justin Trudeau and the Liberals are gaining ground, particularly in Winnipeg. The poll found that 44% of Manitobans support the Conservatives, while support for the Liberals sits at 34%, the NDP at 16%, and the Green Party at 5%.
While the Conservatives lead support in the province, Trudeau and the Liberals have the most support in Winnipeg with 42% of voters saying they would vote for the Liberal Party. The Conservatives stand at 32% in the city, and the NDP have 20% of voters’ support.
For more detail on the poll and a detailed graph, please visit http://www.cjob.com/2014/02/11/poll-federal-liberals-draw-big-support-in-manitoba/...
In collaboration with 680 CJOB News and Global News, Insightrix recently conducted a poll with Winnipeg residents and asked who they would vote for if a mayoral election were held that day. The poll found that 42% of decided voters would support Judy Wasylycia-Leis, 17% would support Gord Steeves, and 12% would support current mayor Sam Katz. Behind the top three are City Councillors Paula Havixbeck (9%), Scott Fielding (6%), and John Orlikow (6%), and Winnipeg lawyer Brian Bowman (6%). In the poll, 59% of respondents stated that they would vote for a mayor who is not currently on City Council.
Respondents were asked about trust in city hall to manage the city effectively: in total, 67% of respondents expressed very low (27%) or somewhat low (40%) trust. Turning to the Mayor, 35% of respondents strongly disapprove of his performance and 27% somewhat disapprove. Winnipeg residents also provided their views on Mayor Katz’s leadership and 32% believe that he is taking Winnipeg on the right track, while 52% believe that he is guiding the city in the wrong direction.
To learn more about the poll results and details on levels of satisfaction with city services, please go to http://www.cjob.com/2014/02/10/24208/....
In partnership with 680 CJOB News and Global News, Insightrix recently conducted a public opinion poll with 800 Manitoba residents regarding their views on provincial politics. In the poll, respondents were asked who they would vote for if an election were held today: Greg Selinger (NDP); Brian Pallister (Progressive Conservative Party of Manitoba); Rana Bokhari (Manitoba Liberal Party); or Alain Landry (Green Party of Manitoba). The poll shows that Premier Greg Selinger and Manitoba’s New Democrats are 25 points behind the Opposition Progressive Conservatives.
For more details on the poll and to view an infographic, please visit
http://www.cjob.com/2014/02/07/infographic-exclusive-poll-shows-plunging-support-for-ndp/...