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16 Sep

Posted at 19:08h in Business, Insights
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For some people, the term “research” conjures up images of scientists in laboratories studying furry little animals and conducting chemistry experiments. The term “marketing research” is often associated with telephone surveys or people standing at the exits of the local mall to “just ask you a few questions.” These latter examples of marketing research are only a small fraction of what market research comprises. In essence, marketing research yields relevant, accurate, and timely information about customers, members, and/or stakeholders and plays a critical role in managerial decision making. By knowing what customers, members, and/or stakeholders think, do, and want, organizations can put their marketing research results to creative use and make better decisions. Market research involves asking questions, listening to, and observing customers, members, and/or stakeholders. The methods used in market research include quantitative (e.g., surveys) and qualitative research (e.g., focus groups, in-depth interviews). There is, however, a very wide range of techniques that are used, including mystery shopping, online communities, ethnography, facial expression analysis, social media monitoring and analysis, and literature reviews, among others. The methods used in market research are based on a variety of disciplines such as psychology, sociology, anthropology, business/marketing, and statistics. The method that is chosen will deliver the best research design given the time and budget limitations....
 

19 Aug

Posted at 17:19h in Corporate, News
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Insightrix Research Inc.’s ’Rider Tracker, an ongoing online poll of fans regarding the Roughriders’ overall play and their Grey Cup potential, has been updated. Fans will now be asked new questions each week based on the most recent game. The questions for the latest Tracker include the Roughrider player of the week, play of the game, Kory Sheets’ rushing record potential, what went wrong in the ’Riders first loss of the season, and questions regarding Darian Durant’s return to action following his injury. Below on the left is a graph showing fans’ choices for the Roughrider player of the week following last Friday’s loss against the Calgary Stampeders. The graph on the right highlights overall fan opinion on whether or not Durant’s return to action against Calgary was premature. The ’Rider Tracker has been running since the first pre-season game of 2011 and offers an inside look at how fans are feeling about the Green and White. Run through SaskWatch Research™, the online panel developed and maintained by Insightrix and populated with over 14,800 Saskatchewan residents, the ’Rider Tracker is put into play following each Roughrider game. The survey is sent to 200 SaskWatch Research™ members and the results are posted on www.letsgoriders.com before the next game. In addition to new weekly questions, the main ratings on the Tracker include the Team Performance Index and the Grey Cup Confidence Index, which measure the overall performance of the team and fans’ confidence that the ’Riders will win the Grey Cup. The specific areas tested for their impact on the team include the running game, coaching, special teams, the offensive line, the defensive line, and the quarterback. The ’Rider Tracker also lets fans take a shot at predicting the final score for the upcoming game. Follow the ’Rider Tracker at www.letsgoriders.com, on Facebook (www.facebook.com/saskwatch.research), and on Twitter at @SaskWatchQ. Look for the next results following the August 17th home game versus the Montreal: the results will be posted on Wednesday, August 21st, 2013!...
 

18 Jul

Posted at 19:41h in News Release, OnTopic, Saskatchewan
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A new independent online poll conducted by Insightrix Research suggests more than six in ten Saskatchewan residents claim to see at least one person operating a vehicle and talking or texting on a cell phone every day. Reported incidence of seeing the activity More than one third of Saskatchewan residents polled report that they see other drivers using a cell phones or smartphones several times per day (36%). Another 27% say they observe such behaviour at least once or twice per day (totaling 63%). One third (35%) see others using their phones while driving once or twice a week or less often. Only 2% say they never see such behaviour taking place on the road. Perceived change in frequency over time While the reported incidence of using a cell phone or smartphone when driving is high, 40% believe such behaviours are happening less often than three years ago. However, 58% feel there has been no change (27%) in driver behaviour with cell phones or that such behaviour is happening more often than it did when the cell phone legislation came into effect in 2010 (31%). A small proportion (2%) is unsure. Claimed participation in talking while driving – not in hands-free mode While seeing others operate a vehicle and use their wireless device at the same time is reportedly commonplace, admitting to such behaviour is far less prevalent. Among respondents who have a cell phone or a smartphone, one half (51%) say they never talk on their device in an illegal manner (i.e. not in hands-free mode). One quarter (26%) say they have done so “only a handful of times” in their lives, and 21% admit to doing so on a more regular basis. The remaining 2% preferred not to provide a response. This contrasts sharply with a similar online poll conducted by Insightrix in September of 2009 before the cell phone legislation came into effect. At that time, more than one half (55%) of Saskatchewan residents reported that they talked on their cell phone without using hands-free mode at least once or twice per month. Claimed participation in texting while driving – not in hands-free mode With respect to texting without using hands-free mode while driving, 61% report that they never engage in such activity. The remaining 39% admit to doing so either “a handful of times” in their lives (16%) or more frequently (22%). These findings are very consistent with those of September 2009. Also consistent with the 2009 study, younger drivers (those between the ages of 18 and 34) are far more likely to text while driving than are their older counterparts. Specifically, 30% of younger Saskatchewan residents admit to texting while driving at least once or twice per week, compared to 12% among those aged 35 to 54 years and only 1% among those aged 55 years or more. Further, those of Aboriginal ancestry are more likely to text regularly while driving than are those who are of different ancestry (28% vs. 12%, respectively). Incidence of fines and knowledge of fine amount Only one percent of respondents state they have received a ticket or warning from law enforcement for using a wireless device in an illegal manner while driving a vehicle. Knowledge levels of the current fine for talking on a cell phone or texting while driving is also low. Four in ten (42%) say they are unsure of the amount of the fine while more than one third (36%) suggested the penalty fee is less than $260. Only (17%) named an amount within $20 of the correct penalty fee of $280 (i.e. gave answers between $260 and $300). Another 5% believe the fee is more than $300. Research Details A total of 802 randomly selected SaskWatch Research™ panel members participated in the online research study from July 16th to 17th, 2013. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Past studies referenced in this press release were conducted with 800 randomly-selected SaskWatch Research™ panel members. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 14,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Fax: 306.384.5655 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

25 Jun

Posted at 17:25h in News Release, Polls, Saskatchewan
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A new independent online poll conducted by Insightrix Research suggests that there is support by more than one half of Saskatchewan residents for abolishing the Canadian Senate. Specifically, 58% of all respondents stated that they would support the decision to abolish the Canadian Senate (40% strongly support and 18% somewhat support), while 18% would oppose (10% somewhat oppose, 8% strongly oppose). Equal proportions are either unsure or have no opinion the matter (12% each) Males are more likely to support the abolition of the senate (66% vs. 51% among women), and support rises sharply with age (39% among 18-34 year olds versus 75% among those aged 55 years or more). Research Details A total of 803 randomly-selected SaskWatch Research™ panel members from Saskatchewan participated in the online research study between the dates of June 11th and 13th, 2013. Quotas were set by age and gender to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 14,250 active panel members representing all regions of the province, and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit: http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

25 Jun

Posted at 15:46h in News Release, Saskatchewan
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A new independent online poll conducted by Insightrix Research Inc. suggests that a majority of Saskatchewan residents are in favour of Hockey Canada’s recent decision to remove body checking in peewee and lower levels of hockey. Specifically, 63% of Saskatchewan residents either strongly support (44%) or somewhat support (19%) the removal of body-checking in peewee-level hockey and lower levels. However, nearly one quarter (23%) of Saskatchewan residents oppose the decision, either somewhat (12%) or strongly (11%). Four percent are unsure and the remaining 10% have no opinion on the matter. Opposition to the ban is stronger among males, who are twice as likely (30%) to oppose the decision as females (15%). Meanwhile, those who currently have children or have had children play at the peewee level are twice as likely (38%) to oppose the ban when compared to those who have never had kids play at this level (19% oppose). Research Details A total of 803 randomly-selected SaskWatch Research™ panel members from Saskatchewan participated in the online research study between the dates of June 11th and 13th, 2013. Quotas were set by age and gender to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 14,250 active panel members representing all regions of the province, and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit: http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca Image Credit: www.cbc.ca...
 

01 Feb

Posted at 21:25h in Business, Insights
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A recent study of salaries for Calgary-based SAIT Polytechnic 2011 graduates conducted by Insightrix Research, Inc. for example, showed a median salary of $48,000 for full-time-training-related employment. Eighty-four per cent had found training-related employment, and a vast majority of those had stayed in Alberta. The apprenticeship model in particular can pretty much pay for itself from the outset, Mr. Thorson contends. “Typically these programs take four or five years to complete because they require a combination of on-the-job training and education. During that time they get paid a salary that is about 60% of what a certified journey person would make. In some cases, their employers also pay for the cost of the educational portion of the training. When certified, starting salaries range from $40,000 to as much as $100,000 depending on the market demand and skill.” For complete news story, click here. Source: Financial Post...
 

25 Oct

Posted at 22:05h in News Release, Polls, Saskatchewan
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On October 18th, Insightrix Research released an independent online poll asking voters in Regina and Saskatoon to indicate who they plan to support in the civic elections held last night. In both cities, the Insightrix polls predicted actual voter support with tremendous accuracy. In the case of Saskatoon, when excluding those who were undecided or preferred not to say, 54% of online respondents planned to vote for Don Atchison, 44% for Tom Wolf and 2% for Clay Mazurkewich. Actual polling figures last night were very close to this statistic, as noted below: In Regina, a similar story unfolded. Among decided voters, Insightrix predicted that 43% would vote for Michael Fougere, while popular vote came in at 42% last night. The most notable variance was in the case of Marian Donnelly, who received 32% of votes last night, versus 25% predicted in the poll. The poll anticipated slightly higher-than-actual support for Meka Okochi and Chad Novak. Research Details A total of 813 randomly selected SaskWatch Research™ panel members from Saskatoon and 772 panel members from Regina participated in the online research study between the dates of October 9th and 12th, 2012 and October 15th and 18th, 2012, respectively. Quotas were set by age and gender to match the general population of the city. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 10,000 active panel members representing all regions of the province, and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit: http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Fax: 306.384.5655 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

18 Oct

Posted at 22:17h in News Release, Polls, Saskatchewan
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A new independent online poll conducted by Insightrix Research suggests that Michael Fougere has a commanding lead over his eight competitors vying for mayor, heading into the polls next week. Presently, of those who plan to vote in the upcoming civic election on October 24th, 2012, 30% intend to cast their ballot for Mr. Fougere. His nearest competitor is Marian Donnelly with 17% of Regina residents planning to vote for her, followed by Meka Okochi at 15%. The remaining six candidates each have less than 5% of voters planning to endorse them. However, one quarter of voters (25%) are undecided as to who they will cast their ballot in favour of on Election Day, which depending on their behaviour, could have a notable impact on the election outcome.   Further clouding the prediction of who may walk away with the title of mayor is the fact that 80% of respondents polled state they plan to vote in the upcoming election. This contrasts sharply with actual voter turnout in the most recent civic election (25%), suggesting that many who say they will vote on Wednesday may in fact not make it to the polls. Regardless of voter intentions, when asked if it would be a good thing or a bad thing for Regina if each of the mayoralty candidates were elected to office, roughly equal proportions hold positive perceptions of both front-running candidates: 48% for Mr. Fougere and 45% for Ms. Donnelly. Meka Okochi (40%) and Dr. Liz Brass (33%) trail behind somewhat, while the remaining five candidates hold smaller positive impressions among voters....
 

17 Oct

Posted at 16:29h in News Release, Polls, Saskatchewan
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A new independent online poll conducted by Insightrix Research suggests that 38% of those who plan to vote in the upcoming civic election on October 24th, 2012 say they will cast their ballot in favour of Don Atchison while 32% plan to vote for Tom Wolf. Only 1% report intentions of voting for Clay Mazurkewich, 2% intend to spoil their ballot and an additional 6% said they would prefer not to say who they plan to vote for. However, a notable proportion of voters (21%) are still as to who they will cast their ballot in favour of on Election Day, which depending on their behaviour, could have a notable impact on the election outcome. Excluding those who are undecided or prefer not to say, 54% plan to vote for the current mayor, 44% for Mr. Wolf and 2% for Mr. Mazurkewich. Further clouding the prediction of who may walk away with the title of mayor is the fact that 76% of respondents polled state they plan to vote in the upcoming election. This contrasts sharply with actual voter turnout in the most recent civic election (27%), suggesting that many who say they will vote on Wednesday may in fact not make it to the polls. Regardless of voter intentions, when asked if it would be a good thing or a bad thing for Saskatoon if each of the mayoralty candidates were elected to office, roughly equal proportions hold positive perceptions of the two front-running candidates: 54% for Mr. Atchison and 47% for Mr. Wolf. A greater portion feel it will be a bad thing for the city if incumbent Don Atchison is elected when compared to Tom Wolf (28% vs. 15%, respectively). However, a far greater proportion is unable to offer an assessment of Tom Wolf in this area (38% vs. 18% for Mr. Atchison)....
 

16 Jul

Posted at 17:08h in News Release, Polls
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We recently completed a national study in partnership with the International Performance Assessment Centre for Geologic Storage of Carbon Dioxide (IPAC C02), detailed in today’s edition of the National Post. A few summary findings include: Although belief that climate change is occurring is common, Canadians are divided on what they believe the causes are and what the priorities should be in addressing a changing climate. A majority (54%) believe that climate change is occurring partially due to human activity and partially due to natural climate variation and one third (32%) believe that it is occurring due to human activity. One in ten (9%) believe that climate change is occurring due to natural climate variation. Just two percent (2%) of Canadians do not believe that climate change is occurring at all. No single priority for addressing climate change was chosen by a majority of respondents, indicating disagreement among Canadians. One quarter or more believe that promoting cleaner cars running on electricity or low-carbon fuels (35%), stimulating the development of industries that supply environmentally friendly technologies and services (29%), and raising the efficiency of industrial processes (27%) should be priorities to address climate change. Canadians are also divided on how effective they believe that Carbon Capture and Storage (CCS), a technology which involves capturing carbon dioxide and storing it underground, would be in addressing climate change. However, most agree that capturing and storing carbon dioxide should be compulsory when building a new coal (59%) or natural gas (57%) power plant. Despite this, there is considerable concern regarding the risks associated with the technology. At present, one quarter would be very worried (27%) and a further one third (34%) would be fairly worried if a CO2 storage site between 1.5 and 3km below the ground was located within 5km of their home. Survey responses were collected between May 29th and June 11th 2012. Additional survey completions were sought in Saskatchewan so that differences in opinion of residents of the province could be compared with those of residents of other parts of the country. A random, representative sample of Canadian residents is used for the Canadian results (total of 1,550 responses) but the full dataset including the extra survey completions in Saskatchewan is used for regional comparisons.  ...