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05 Oct

Posted at 10:06h in Corporate, Infographic, OnTopic, Saskatchewan
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How will Saskatchewan residents be celebrating Thanksgiving this year?   For the most part, most of Saskatchewan will be celebrating Thanksgiving 2018! We ran an OnTopic® survey between September 17 – 20, 2018, with members of our SaskWatch Research® online panel in all parts of Saskatchewan to find out how residents of the province plan on spending their Thanksgiving 2018. We found out that most residents of the province (87%) plan to celebrate Thanksgiving in some way. We also learned that more women (90%) than men (84%) are planning to celebrate the holiday. Age seems to have some bearing on Thanksgiving plans, as well. Interestingly, more young residents are planning to celebrate Thanksgiving in 2018 than older residents of the province. Nine out of ten (90%) residents aged between 18 – 34 years old stated they plan to celebrate their reasons for being thankful – a full 7% more than those aged 55 years and older (83%). Less statistically significant, but still worth noting, 89% of those aged 35 – 54 reported they also plan to celebrate a Canadian Thanksgiving in 2018. How will Saskatchewan residents celebrate Thanksgiving 2018? By a great margin, it turns out that Sask. residents really enjoy eating with their loved ones over Thanksgiving. More than nine out of ten (94%) respondents who said they planned on celebrating Thanksgiving in 2018 reported that having a meal at home with friends and/or family was the way they plan on celebrating the holiday in 2018. While Thanksgiving dinner was by far the most popular planned activity in 2018, Sask. residents who said they plan on celebrating the holiday also said they plan to watch football (17%), decorate their homes (15%) or enjoy a meal out at a restaurant with friends and/or family (5%). Only 4% of those who plan on celebrating this year said they plan on decorating their places of work, 3% said they had other plans entirely – and 2% said they plan on enjoying the holiday all alone. What will Saskatchewan residents eat for Thanksgiving 2018? Now that we know that eating with friends and/or family is on everyone’s mind this year, let’s look at what Saskatchewan residents who plan on celebrating the holiday will be sitting down to at Thanksgiving dinner in 2018. Not surprising was that 85% of them stated they plan to go back to that tried and true Thanksgiving champion – turkey - for Thanksgiving dinner. This may be a case of not fixing what isn’t broken, as many of those reliable Thanksgiving dinner sides were also mentioned. Seventy-six percent (76%) stated they plan on enjoying some stuffing for dinner, 74% said they were looking forward to having gravy and 74% said they want to get some mashed potatoes in, as well. Pumpkin pie is looked forward to by 71%, and 45% anticipate cranberry sauce in their future. Dinner rolls are also looking like a popular choice (43%) and almost four in ten (39%) plan to partake in some ham rather than the more popular Thanksgiving turkey. Apple pie is once again dominated by the choice for its rival, pumpkin pie – only 29% of those who plan on celebrating Thanksgiving plan to eat it this year. Sweet potatoes are something that one quarter (25%) look forward to, 8% plan to eat wild game and only 2% are planning to choose fish for Thanksgiving dinner. More than one in ten (11%) of those who plan to celebrate Thanksgiving plan to eat something else entirely. Check out the word cloud below for some of these Thanksgiving dinner choices (responses depicted larger were more popular and smaller ones were less popular).  Thanksgiving dinner continues to be a big deal in Saskatchewan It looks like Thanksgiving remains something that many Saskatchewan residents look forward to and plan for – and younger residents seem to be embracing the holiday more than their older counterparts. Thanksgiving dinner is the most popular planned activity to celebrate the holiday by quite a large margin, but Sask. residents also plan to watch football and to decorate their homes.    We also learned that traditional choices beat out more unconventional ones when it comes to Thanksgiving meal planning in Saskatchewan in 2018. Pumpkin pie and turkey are still the people’s champions when it comes to Thanksgiving dinner choices, beating out apple pie and ham by quite a bit. There may be something to not fixing things that aren’t broken after all. To view the full infographic, click here.  Do you want to participate in fun and interesting research like this? You can! Register with SaskWatch Research® today and start participating right away. SaskWatch Research is Saskatchewan’s largest online research community, comprising over 18,000+ Saskatchewan residents from all over the province. When you become a SaskWatch member, you’ll have the opportunity to weigh in on important issues in Saskatchewan, and have your voice heard on concerns related to brands and businesses. ...
 

02 Oct

Posted at 16:40h in Corporate, Podcast
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Episode 6 – Market Research Online Communities Stories of Market Research: The Insightrix Podcast is back with a new episode – Market Research Online Communities. What’s it about? The latest episode of Stories of Market Research: The Insightrix Podcast is all about market research online communities - one of the most powerful tools currently available to corporate and market researchers. They are powerful because they allow for faster research timelines, smaller budgets and greater accessibility for both researchers and research participants alike. As this technology is still relatively new, many still have questions. How do market research online communities work? What kinds of research work best with the technology? What are they in the first place? We answer those questions and delve into the details with guest co-host, Insightrix Communities Account Manager Megan McDowell. Megan gives us the insider’s scoop on many of the best research applications for online communities. She also describes how they are used, what features online communities commonly possess and much more. The episode is also joined by Affinity Credit Union Member Insights Manager, Adam Thome, and Dylan Cody from the same organization. They share their experience and understanding of online communities in relation to a recent Affinity Credit Union brand video testing project that employed one. Their perspective on the benefits of online communities and how they were used is especially insightful. If you have questions about market research online communities, or want to know how you could employ one, this podcast episode will give you a great grounding in this powerful and exciting research technology. Bonus video content! Episode 6 of the Insightrix Podcast is accompanied by a bonus special bonus video. Megan McDowell provides an inside view of what an online community looks like. She also shows some of the features that are common to almost all online communities and points out some of the features that make the Insightrix Communities market research online community platform really stand out. You can check out that video, or videos from other Insightrix podcasts, on the Insightrix YouTube channel. Where can you find Stories of Market Research: The Insightrix Podcast? You can find this episode of Stories of Market Research: The Insightrix Podcast on the Insightrix Podcast Archive. You'll find previous episodes there as well. You can access and stream episodes of the podcast, or download them to listen to later (they are great way to pass the time on long flights or your commute). If you prefer listening on a podcast listening app, you can access Stories of Market Research: The Insightrix Podcast on most podcast players. These include iTunes, Stitcher, Google Music and many others.    Insightrix Communities can deliver powerful insights Insightrix Communities™ can provide you the research insights you need with relevant, easy-to-access participants at an affordable price. By applying Insightrix Communities software, your team can benefit from on-hand market research experts who will help see your project through from concept to completion. Or you can employ and brand your own DIY community! Insightrix provides the know-how to take organizations through each step of the community-building journey, from recruiting your first community member to engaging with them and promoting participation in your research activities, to developing insights as the research is completed.  ...
 

07 Sep

Posted at 13:20h in Corporate, Infographic, OnTopic, Saskatchewan
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Insightrix recently ran an OnTopic survey to determine the state of philanthropy in Saskatchewan. Saskatchewan residents are a pretty charitable bunch, with 95% of Saskatchewan residents reporting they have donated money to a charitable organization at one point or another. Those charitable contributions add up – and the organizations Sask. residents are donating to and the amounts they are donating haven’t changed much over the last year. Where are they donating? When comes to the percentage of their charitable donations, residents still donate as much as they did last year to organizations in the field of healthcare – 40% this year and 40% in 2017. For those who report that they have donated to a charity, a similar story can be seen in donations to hospitals (36% in 2017 and 34% in 2018), pet shelters (32% in 2017 and 34% in 2018) and to food banks (41% in 2017 and 39% in 2018). The only real fluctuation occurs in donations to religious organizations, whose donations have increased from 34% of the monies donated by residents who donated to charities in 2017 to 41% in 2018. Where are they volunteering? In 2018, Saskatchewan volunteers participated in a wide range of activities, such as fundraising, event organizing, participating as a board member and many more activities. In fact, in the past 12 months, 55% of Saskatchewan residents participated in volunteer activities at some time or another. For some activities, volunteerism in Saskatchewan has increased to some degree. While 64% of Saskatchewan residents who volunteered engaged in fundraising activities in 2017, that number grew to 77% in 2018. A similar situation emerges when looking at organizing and coordinating (66% in 2017, 75% in the last 12 months) and maintenance volunteering (37% in 2017 and 51% in the last 12 months). Acting as a board or committee member, on the other hand, is something just as many Saskatchewan volunteers got up to in 2017 as they did in the past 12 months – 59% of Saskatchewan volunteers. Why did they do it? According to those who were involved in volunteering in Saskatchewan, for the most part, being a volunteer was something they benefited from. Beyond a feeling of having done something worthwhile, some volunteers stated they benefited physically through their activity – 55% of those who volunteered in the past 12 months said they feel healthier, and 77% stated it improved their mood. It wasn’t just physical benefits for volunteering, though. Of those who volunteered in the past 12 months, 40% stated they benefited through increased time management skills, and a whopping 74% said they now enjoy improved people and teamwork skills. Do you want to participate in fun and interesting research like this? You can! Register with SaskWatch Research® today and start participating right away. SaskWatch Research is Saskatchewan’s largest online research community, comprising over 18,000+ Saskatchewan residents. By becoming a SaskWatch member, you can weigh in on important issues in Saskatchewan, and have your voice heard on concerns relating brands and businesses. Learn More >>...
 

20 Jul

Posted at 15:10h in Corporate, News Release, Saskatchewan
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Saskatchewan residents are concerned about the Canada/U.S. trade dispute. FOR IMMEDIATE RELEASE: JULY 20, 2018   In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing regarding world affairs.   Trade Dispute Perceptions Saskatchewan residents were asked which of the following statements reflect how they feel about the Canada-U.S. trade dispute. They could pick more than one statement. One half (50%) feel Canada is being bullied, 45% feel the relationship has been damaged but will repair itself over time and 44% feel they are prouder to be Canadian.  Q5: Which of the following describes how you feel about the trade dispute? Base: All Respondents, (n=805).  Overall, 87% of residents are concerned about U.S. President Donald Trump’s statement that the current U.S. and Canada trade dispute “is going to cost Canadians a lot of money” (note: this question is not graphed in this report but was asked to all respondents, n=805). As a result of the trade dispute, approximately 7 in 10 residents say they are likely to stop buying U.S.-made goods (70%), to stop or reduce travel to the U.S. (70%) and to not purchase goods from U.S. retailers in Canada (67%).  Q4. Because of this trade dispute, how likely are you to… Base: All Respondents, (n=805).   Support for Retaliatory Tariffs In total, two thirds (67%) of Saskatchewan residents support the retaliatory tariffs enacted by the Canadian government. Another 17% did not support the retaliatory tariffs, and 16% were unsure. Q8: Do you support or oppose the retaliatory tariffs enacted by the Canadian government? Base: All Respondents, (n=805).   Confidence in World Leaders Most Saskatchewan residents (80%) indicated they do not have much or any confidence in Donald Trump to do the right thing in word affairs, compared to 72% for Russian President Vladimir Putin. Canadian Prime Minister Justin Trudeau also received low ratings, with 61% of Saskatchewan residents having not much or no confidence that he will do the right thing. By contrast, German Chancellor Angela Merkel enjoys fairly high confidence levels, with 50% of Saskatchewan residents indicating they have a lot or some confidence that she will do the right thing regarding world affairs. This is followed by U.K. Prime Minister Theresa May (45%), French President Emmanuel Macron (44%), Canadian Prime Minister Justin Trudeau (38%) and Chinese President Xi Jinping (30%). Q1. Please indicate how much confidence you have in each leader to do the right thing regarding world affairs. Base: All respondents, (n=805). *** Research Details A total of 805 randomly selected SaskWatch Research® panel members participated in the online research study between July 10 and 12, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted. Specific quotas included the following: The division of North and South are based on the first three digits of postal codes (FSAs) and is indicated by the red line in the map below: Age and Gender Quotas Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members, representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit: https://insightrix.dev1.commandbase.ca/saskwatch-research-online-panel-saskatchewan/ About Insightrix Research Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.dev1.commandbase.ca/market-research-industry-blog/ About MRIA Gold Seal Insightrix is a member of the Market Research and Intelligence Association (MRIA) and adheres to the MRIA Code, which contains principles of professional practice in the conduct of our work. Our adherence to the Common Standards of Disclosure is our commitment to the high standard of ethics in our relations with research participants, our clients, the public and the market research industry. For complete details visit: https://mria-arim.ca/ For the complete press release, detailed tables and questionnaire visit here.  For more information, please contact: Insightrix Research Inc. Email: info@insightrix.dev1.commandbase.ca  Web: insightrix.dev1.commandbase.ca...
 

13 Jul

Posted at 15:03h in Corporate, Podcast
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Episode 5 – Careers in Market Research concerns just that – the stories straight from market research. In this episode, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in the field of market research. These young research professionals offer up some of their unique experiences and perspectives as they have worked to begin their careers in MR, and some of the tricks of the trade they’ve picked up over their years on the job. They share some of the challenges they’ve faced and overcome, the skillsets and credentials that helped them secure their positions and to be successful in them and they give us an idea of what a day in the life of an MR professional looks like. If you’d like to put a face to the names you hear on our podcast, check out the extra bonus video we produced. It’s also available on the Insightrix YouTube Channel. We are also joined by Insightrix Research Director, Lang McGilp, for a chat about how market research has changed over the years in both practice and the tools used to do it. Lang also provides insight for young researchers looking to enter the field of market research in regards to the skillsets, education and specializations that will help them stand out when they look to pursue their new careers in market research. The newest episode of Stories of Market Research: The Insightrix Podcast is now available on our website player, and on the podcast listening application you like best: iTunes Google Music Stitcher PodBean  SoundCloud And all episodes are also NOW AVAILABLE on YouTube.   Check out past episodes of Stories of Market Research: The Insightrix Podcast Earlier episodes of Stories of Market Research: The Insightrix Podcast are also available on your podcast player of choice, as well as through the player on the Insightrix website.    Interested in learning more about how the worlds of market research and marketing collide and co-exist? Episode 4 of Stories of Market Research speaks to just that We’re joined in this episode by Insightrix Creative and Digital Strategist, Sharday Torgerson, as co-host for the episode. She shares her experience for a forthright discussion about how marketers use market research to better inform their marketing strategies and initiatives. We also discuss how and where the practices of market research and marketing inform one another. We also welcome marketing guru, Paige Gignac, Manager of Marketing and Communications for the United Way of Saskatoon and Area, and president of the Saskatchewan Professional Marketing Association (SPMA). She offers her perspective on the place of market research in marketing, as well as how marketers employ market research methodologies (like A/B testing) and gives reasons why marketers and marketing agencies should continue to employ market research firms. Are you interested in hearing about how market research can be used to gauge and affect the overall customer experience (CX)?   Episode 3 of the Insightrix Podcast is all about CX In our third episode, Market Research and the Customer Experience, we are joined by Market Research Professional, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research customer experience programs with our guest for the episode, John Morton, a voice of market consultant and expert in the field of customer experience management. John’s perspective on customer experience and Jhumur’s experience provide a great resource for those looking to learn more about emerging technologies, best practices and why customer experience programs are so critical to businesses of all kinds. You’ll probably also want to download this whitepaper about Insightrix Customer-Centric Experience Programs. It will help to fill in any blanks that may have been missed in our discussion of the topic at hand. How about an episode that speaks to how market research and the people who do it give back to their communities?   Episode 2 is all about corporate social responsibility in MR  In the episode, Market Research Gives Back, we discuss how market research and the skill sets and methodologies used therein can be used as a force for good with volunteers from Data for Good, a Canadian non-profit organization who gives back by volunteering their data science skills to non-profits, not-for-profits and NGOs. For Episode 2, we’re joined by phone from Toronto by Joy Robson, co-founder of Data for Good. Joy shares with us what the organization is all about and how it all got started. We’re also joined by the other co-founder of the organization, Geoff Zakaib, from his offices in Calgary to talk about how the Calgary Chapter of Data for Good held a Meetup in November of last year, and to give his thoughts on the movement of volunteering data science for good causes. Filling out the episode, founder of the Regina Chapter of Data for Good, Kevin Hayes, joins the podcast to talk about the challenges and pleasures of starting the newest chapter in the organization. You can contact Data For Good through their website. You can also reach each chapter individually through Twitter: Calgary Chapter: @DataForGoodYYC  Regina Chapter: @dataforgoodyqr  National Chapter: @Data_For_Good  But how about an episode that speaks about the changes in styles of reporting the market research industry has seen over the years? Episode 1 of Stories of Market Research is all about visual reporting in market research In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller. During the podcast, we chat about the shift that has occurred over the past few years in the way that market research agencies have chosen to report their data to clients and to the public. Rather than the data-dumping style of reporting common in the last few decades, more and more market researchers and their agencies have chosen to adopt a more client-friendly approach to their reports. They have done this through developing reports that are more narrative in nature, telling the story of the data in ways that are actionable and understandable upon first reading rather than providing reports that leave clients with little more than charts and figures with little perspective on their importance. If you’d like to learn more about the MRIA, check out their website.   The Insightrix Podcast has you covered If you have an interest in market research (or any other field that crosses paths with it), be sure to subscribe to Stories of Market Research: The Insightrix Podcast and never miss an episode. It’s available on all of your favourite podcast apps, as well as iTunes, Stitcher, Google Music, PodBean and SoundCloud. And you can also find all episodes of Stories of Market Research: The Insightrix Podcast on YouTube. ...
 

20 Apr

Posted at 12:17h in Corporate, News
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Corrin will be presenting a recent study by Insightrix that profiled the non-profit sector in Saskatchewan on behalf of the Saskatchewan Nonprofit Partnership – the first ever of its kind.   The study that will be discussed provided a richly detailed profile of the non-profit sector, identified top challenges in the sector and examined finance and grant application efforts while providing an idea of the differences (and similarities) of the research requirements that exist in both the for-profit and non-profit sectors. The presentation will be held at 6:00 PM at the University of Regina – Administration Humanities Bldg, in the AH 527 Boardroom. For more information, check out the Data for Good Regina website.   Data for Good Data for Good is a Canadian organization that gives back by volunteering their data science expertise to help non-profits and not-for-profits. They organize statisticians and analysts, marketers and market researchers and developers and data scientists of all kinds to lend their data acumen to help out by providing services like sector profiling, employee engagement studies, data gathering, data cleaning and interpretation, website and dashboard construction and a host of other necessary functions. They regularly host meetups, presentations and datathons presented by their regional chapters.  If you’d like to learn more about this organization and how Insightrix is involved, check out the Data for Good episode of Stories of Market Research: The Insightrix Podcast, where we speak to co-founders Joy Robson and Jeff Zakaib to get the scoop on how the movement of volunteering in data science is helping non-profits, not-for-profits and NGOs in Canada.    ...
 

28 Mar

Posted at 11:01h in Corporate, News Release, OnTopic, Saskatchewan
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Seven in ten social media users in Saskatchewan have witnessed racial/ethnic bigotry on social media. In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked how social media has impacted their lives. Sixty percent (60%) of Saskatchewan social media users indicated it had both a positive and negative impact on their lives. Another 14% felt it didn’t change their lives, 11% indicated it had positively impacted their lives, 6% indicated it had negatively impacted their lives, 4% said they never use social media, 2% were unsure and 3% have quit using social media altogether. Despite indicating social media has had some positive impact on their lives, more than one third (34%) feel the behaviour of others on social media has negatively impacted their lives. In fact, 59% of Saskatchewan social media users feel social media has led them to have a more negative view of society. Another 22% indicate it has had no impact on how they view society while only 7% thought it has led to a more positive view of society. Another 12% indicate they are not sure.  In what way has social media changed the way you view society as a whole? (% of SK Social Media Users) Men (65%), compared to women (53%), are more likely to indicate social media has led them to have a more negative view of society, as are those aged 18 to 34  (64%) and 35 to 54 (63%). Older Saskatchewan social media users aged 55 or older were more likely to indicate social media has no impact on how they view society (30%). Witnessing Online Harassment These negative perceptions are likely influenced by having witnessed someone being harassed on social media. Overall, more than half (55%) of Saskatchewan social media users indicate they have seen someone, other than themselves, harassed on social media. This number is higher among those aged 18 to 34 years old (76%) and 35 to 54 years old (59%). When asked what types of harassment they have witnessed others experience on social media, more than two thirds (70%) report witnessing racial harassment, 59% report harassment based on political affiliation, 59% report sexist/gender-based harassment, 57% report body shaming, 56% report religious intolerance, 55% report threats or intimidation and more than one half (51%) report witnessing homophobic/sexuality-based harassment on social media.* What forms of harassment have you witnessed  while you have been on social media? (% of SK Social Media Users) Those Saskatchewan social media users aged 18-34 years old are more likely to report having witnessed revenge porn (15%), harassment of disabled persons (40%), impersonation/catfishing (36%) and sexist/gender-based harassment (68%). Those with children in the household are more likely to indicate they have witnessed threats and intimidation (61%) on social media. Victims of Harassment Two in ten (21%) Saskatchewan social media users report having once been a victim of harassment on social media. Those aged 18 to 34 years old (36%) and those of indigenous ancestry (32%) are more likely to indicate they have been a victim of harassment on social media.  When asked what types of harassment they have experienced, 47% of Saskatchewan social media users indicate threats and intimidation, 34% indicate body shaming, 28% indicate sexist/gender-based harassment and 24% indicate harassment based on political affiliation.* *Respondents were given the option to make multiple selections; therefore, percentages total more than 100%. Potential for Discontinuation The negative impact of social media appears to be taking a toll on Saskatchewan social media users, with one third (34%) indicating harassment on social media has made them at one time want to discontinue the use of one or more forms of social media altogether. Another 9% of Saskatchewan users indicate they have already discontinued at least one form, and 57% indicate they do not plan discontinue. Research Details A total of 804 randomly selected SaskWatch Research® panel members participated in the online research study between February 5 to February 8, 2018. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents (n=804). Detailed information on this release is available upon request.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca.  ...
 

28 Feb

Posted at 13:38h in Corporate, Infographic, Manitoba, OnTopic
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Winter in Winnipeg is no joke. You don’t earn the nickname, Winterpeg, for nothing after all. Around this time of year, it’s not uncommon to hear friends and family complain about the winter taking a toll both physically and mentally. To combat these winter blahs, many cities and their residents work hard to create a positive winter culture. Insightrix wanted to know how the City of Winnipeg and its residents created a winter culture all their own - like how do they spend their time outdoors during the winter, how cold is just too darned cold and what else could be done to promote a positive winter culture in Winnipeg. We surveyed 360 residents of Winnipeg between February 12 and 15 using ManitobaWatch®  - the Insightrix online research panel in Manitoba. ManitobaWatch sample quotas are set by age, gender and region to match the general population of the province, and since the research is conducted online, it is considered to be a non-probability proportion sample. Therefore, margins of error are not applicable. This is what we learned...
 

10 Jan

Posted at 12:30h in Corporate, News
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***UPDATE*** The final three members of the Insightrix 10 have found forever homes! As of February 1, the final member of the group, Darlene, was adopted - meaning that all of the kitties Insightrix sponsored over the holidays have found homes. We at Insightrix would like to thank not only those who took these cats home, but also all of those who liked, shared and retweeted our messages to help get them adopted.  Operation Cat Adoption has been a success – but three feline friends still need a forever home. Over the holidays, because our animal friends are often forgotten around this time of year, Insightrix sponsored 10 cats from the Saskatoon SPCA – paying their adoption fees for whomever could give them a home for the holidays. We’d like to give a short update on how those cats are doing. We’re very happy to say that seven of the cats we’ve come to affectionately call “The Insightrix 10” have already been saved from the big house, and are now happy in their new adopted homes. Thank you to all of the people who gave these cats a home. One of the cats, Darlene, has fallen under the weather over the holidays and is recuperating at the Saskatoon SPCA Animal Care Centre. She should make a complete recovery, though, and will be available to adopt soon. Stay tuned to Saskatoon SPCA and Insightrix social media for updates on her condition. The two remaining members of The Insightrix Ten are still at large and are still looking for a forever home. Both Chestnut and Rachel are currently waiting at the Stonegate Petland in Saskatoon, SK for a new friend to help them by bringing them home. Through Insightrix sponsorship, the adoption fees for these cats have been prepaid and they are ready to take home. If you could welcome one or both of these fine feline fellows into your home, or know someone who could provide a safe and stable forever home, please head to the Stonegate Petland in Saskatoon and take them home. You know they would appreciate it, and you’ll gain a friend for life. Insightrix would like to again thank the Saskatoon SPCA for making this possible, and for their continued work here in Saskatoon, as well as all SPCA locations, for the great work they are doing. If you’d like to contact the Stonegate Petland for more information or to arrange adoption, please call them at (306)934-3920....
 

21 Dec

Posted at 13:30h in Corporate, Manitoba, OnTopic
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Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.   FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season. During this holiday season, 90% of women polled state they intend to purchase gifts, as do 87% of men. Ninety-seven percent (97%) of Manitobans with one or more children stated they intend to purchase gifts this holiday season, as do 82% of those polled with no children.   When will Manitobans be doing most of their holiday shopping?   When it comes to when Manitobans intend to do most of their holiday shopping, almost half (47%) of those polled stated they had already completed their shopping. Almost 2 in 10 (19%) state they plan on doing their shopping between December 16-20, while 13% plan on getting it done by the middle of the month (December 1-15). More than one in ten (11%) of those polled plan on putting it off until the last minute, doing their shopping in the last week before Christmas, and 7% state they plan on doing their holiday shopping after Christmas, during Boxing Week. Another 4% said they were unsure when they’d do their holiday shopping. How much will Manitobans spend over the holidays? When asked how much they plan on spending over the holiday season compared to last year, almost half (49%) of those polled report they plan on spending about the same amount as last year. One quarter (25%) state they plan on spending less than last year, and more than one quarter (27%) state they plan on spending more. How will they pay for it all?   How Manitobans plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (50%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping. Two in ten (20%) of those we polled state they plan on using discretionary income to shop over the holidays, while 16% report they will dip into their savings. Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and another 8% plan on using gift cards. Seven percent (7%) of polled residents state they intend to use a store credit card, and 4% will be relying on other means to make their holiday purchases. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 603 randomly selected Manitoba Watch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please visit our website. For more information, please contact: Duncan McGregor, Marketing & Communications Coordinator Insightrix Research Inc. Tel: 306.657.5640 ext. 240...