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We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research. These events will take place in the afternoons of April 25, 2017, in Regina, and April 26, 2017, in Winnipeg, and will give you the opportunity to connect with other marketing professionals and large brands in your area, and discover the right way to conduct research to build your brand strategy. Some of the area’s top brands to be discussed include: Manitoba Hydro Saskatchewan Rush Great-West Life SaskTel The Winnipeg Jets Conexus Credit Union And many others     More information can be found below, as well as through visiting the MRIA website, at:  https://mria-arim.ca/membership/chapters/prairie-chapter/prairie-chapter-events    Please sign up today, and join us!   Top Brands in Saskatchewan and Manitoba   Market research is one of the most important components in building a valuable brand strategy. Without a solid understanding of how your audiences currently perceive your brand, it’s difficult to strike the right balance of reality and aspiration in evolving your brand positioning. Majid Khoury, an advertising strategist, and Insightrix Research will illustrate real life examples of Saskatchewan and Manitoba companies and describe how their brands are perceived. With many local brands being studied, there is a chance your brand might be included! Come have lunch and find out! The presentation will outline strategies and methods for conducting brand research. We’ll focus on research techniques that will help you gain a real understanding of people’s perceptions, beliefs and behaviours. What you will take away: What are the top brands in Saskatchewan and Manitoba The right way to conduct research to build your strategy Common mistakes organizations make when conducting market research How market research informs your brand strategy.   Insightrix Research and Majid Khoury will be hosting this MRIA event over two afternoons in Regina and Winnipeg. Please join the Prairie Chapter of the MRIA in Regina on April 25, from 11:30 am until 1 pm in the Canadian South Room at Ramada Plaza (1818 Victoria Ave.), or in Winnipeg the following day (April 26) from 11:30 am until 1pm in the Promenade A room of the Norwood Hotel (112 Marion St.). Cost of admission is $40 for MRIA members, $45 for non-members. Register early, as seats are limited. Please go to https://mria-arim.ca/membership/chapters/prairie-chapter/prairie-chapter-events to sign up and register for this exciting event. Signing up is mandatory prior to registration. If you encounter any difficulties signing up for the event, or if you have any questions, please email us at Corrin.Harper@insightrix.dev1.commandbase.ca...
 

Qual Day in Canada Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye tracking technology along with apps and cameras. In addition, millennial preferences and participant comfort with sharing media and ideas are pushing a rapid expansion in this area of research. These new methods are taking hold and expanding the opportunities to engage in qualitative research.     Eye tracking, EEG, and Emotions Measurement Live Presentation by: Lang McGilp Research Director, Insightrix Research While there are many tools available to utilize in your qualitative research projects, the aim is to always investigate phenomena that can be difficult to measure, providing a deeper understanding to people's emotions, attitudes and behaviours. This presentation will talk about the merits of using new emerging technologies and where traditional research can still shine. For those on site, we will show new methods that measure your brain activity (don't be scared!), track your eye movement, and read your facial expressions. Click here to view the presentation.          Want to hear the live presentation?  Enter your email and download the live recording.  ...
 

Jhumur Choudhury, BSC. Honors, MSC., CMRP, joins Insightrix Research as Senior Research Executive. Insightrix welcomes a new addition to our Research staff! Jhumur Choudhury joins Insightrix as a Senior Research Executive. FOR IMMEDIATE RELEASE Thursday, June 9th, 2016 Saskatoon, SK —Insightrix welcomes Jhumur Choudhury as Senior Research Executive. Jhumur, an experienced market research professional, has worked on research projects across multiple sectors including packaged goods, banking, technology, telecommunications, not‐for‐profit, food & beverage, entertainment, educational institutions, and financial services. Jhumur has worked on both the supplier and client side of research.  She has worked in senior marketing research roles with a number of large firms including IMRB International, Leger Marketing, ECO Canada, and ATB Financial. Jhumur is a well-rounded, flexible, market research professional, and is skilled in both qualitative and quantitative research methodologies. Her expertise includes advanced statistical analysis, predictive analytics, as well as a variety of qualitative techniques. Jhumur is a lifelong learner and loves to fully investigate and evaluate new methods of market research. “I am always innovative and thinking outside of the box. I thrive on challenge and truly love research,” says Jhumur. “I can be regularly found in a webinar, class or event learning about newest techniques.” Jhumur has experience working with national and international companies in a variety of sectors conducting projects focused on pricing research, market segmentation, product optimization, labour market forecasting, employee engagement and customer advocacy surveys, brand health tracking, attitude and usage studies, and simulated testing marketing research. “We are pleased to welcome Jhumur to our Insightrix team," says Corrin Harper, President of Insightrix Research. “Hiring Jhumur will infuse Insightrix with a new set of research ideas and techniques.  Her passion for research is obvious. We are very excited to have Jhumur as part of team and know she will be a true innovator,” says Corrin. About Insightrix: Insightrix is a dynamic full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries.  Insightrix Research has developed a number of proprietary research tools and techniques over the past decade including our Corporate Reputation Index®, digital marketing measurements, sports brand indices, and outside-the-box testing approaches. Insightrix hosts a variety of research platforms including online community software, SMS survey software, and custom dashboards, fit for any and all research needs. Insightrix is based in Saskatoon, Saskatchewan, Canada. For further information, please contact: Corrin Harper President, Insightrix Research Inc. Tel: +1-306-657-5645 corrin.harper@insightrix.dev1.commandbase.ca...
 

To all my friends, HAPPY NATIONAL PUPPY DAY!!!!!!! Like all of my other puppy associates, I am absolutely (but patiently) waiting on spring to SPRUNG! Why are we STILL getting all this snow? This white stuff is NOT FUN to trot around in, I mean, it feels like it NEVER leaves. What happened to the warm wind and the prairie sunshine? Where are all the good smells at? Wait… Wait.. sorry. Off track. I asked one of my besties at Insightrix to help me write up a big ole puppy thank you to the Insightrix team for another amazing year. My days are filled with faces happy to see me (oh, and only me). My favourite activities these days are bringing my latest toy to my favourite employees, I know who eats cheese strings every morning, and I get SUPER excited when Ros, my office manager, orders pizza. I still don’t like the smell of that pizza guy though….. I shake him down every time he comes. *grrr..* BUT…… Being an office pup is a HIGH honour, and I hope more of my fellow furry friends get the same opportunity I do. Being at the office, I can tell how many people light up when they see me. It’s a big responsibility, but I am happy to be the Chief Morale Officer. I believe I am very lucky to jump in the car with Corrin every morning and head to my favourite place in the world, surrounded by people who love me. How lucky it is to be me, Presley! Happy National Puppy Day! Signing off, ...
 

Insightrix Research Inc. President & CEO, Corrin Harper, has been recognized by the 17th annual W100 ranking of Canada’s Top Female Entrepreneurs produced by PROFIT and Chatelaine for the second year in a row. Now in its 17th year, the PROFIT/Chatelaine W100 ranking and awards program is Canada's largest celebration of entrepreneurial achievement by women. The PROFIT/ChatelaineW100 ranks female entrepreneurs by a composite score that considers the size, growth rate, and profitability of the companies they own and manage. "You need a bold vision, an innovative strategy and loads of tenacity to earn a spot on the W100,” says James Cowan, editor-in-chief of PROFIT and Canadian Business. “Every person on this list represents the pinnacle of business success in Canada. Their stories are inspiring and instructive for those seeking to excel as an entrepreneur." Founded in 2001, Insightrix Research Inc. is a full-service market research firm that consults with clients to meet their research needs. From its office in Saskatoon, SK, Canada and Horsham, VIC, Australia, Insightrix offers a comprehensive range of innovative research services. Entrepreneurs are honoured in the summer 2015 issues of Canadian Business and Chatelaine magazine (available now) and year-round online at PROFITguide.com and Chatelaine.com. “It is an honour to be recognized two years running,” says Corrin Harper, President & CEO. “The recognition has been overwhelmingly positive, and I look forward to attending the PROFIT/ Chatelaine W100 Idea Exchange to share in our successes of the past year.” For more information on the W100 ranking, visit: http://www.profitguide.com/microsite/profitw100/2015 ...
 

The Hermes Creative Awards announced the winners for the 2015 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards was introduced as a way to recognize outstanding work within the industry. This year, there were over 6,000 entries throughout 66 countries. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark of the industry. Winners were selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono. Approximately 22% of entrants won a Gold Award. Insightrix Research Inc. is proud to be named a Gold Award Winner in the category of Viral Marketing for its video, SaskatcheWHAT?! Insightrix was the only Gold Award Winner in its category. While creativity and ingenuity is extremely integrated into the culture at Insightrix, and something we continually strive for, we never dreamed that our fun, little video would turn out as successful as it did. Special thanks to Huw, Dylan, and Douglas Evans of Eye Catcher Video for producing a fun and quirky video that inspired nationwide discussions regarding the slang and uniqueness of Saskatchewan. If you still haven’t seen SaskatcheWHAT?! Watch it here!...
 

“I love it when a plan comes together.” This oft quoted line made popular from the 80s television series, The A-Team, mirrors my thoughts exactly regarding Insightrix’s What’s New in Advertising Research Luncheon. When we first started developing the idea of having a luncheon to educate people in new methods of advertising research, it began with a question, “How do we get people to come?” It isn’t uncommon to plan a great and informative event and have little-to-no people actually show up! We certainly didn’t want to happen to our event, so we knew we had to work hard! Once the content of the presentation was finalized we made an attractive event poster to draw people in. We knew that with our speakers’ combined knowledge and experience it wouldn’t be an issue to get people to come if the invitation was presented properly. Once it was created and emailed out to our contact list, we hit the phones. In less than a week we had over 50 people RSVP, which exceeded our goal. From my perspective, it was exciting to actually witness the presentation. I enjoyed the summary of the new and innovative methods of advertising research, and how they differed. Lang and Majid are experts in their industry, but they also have a knack for explaining complex methods in a way that is easy for anybody to understand. As a whole, the luncheon was enlightening and a great overall experience. Aside from the educational presentation, it was great to reconnect with some familiar faces in the crowd and make new acquaintances — the delicious pizza didn’t hurt either! Insightrix wants to thank everyone who took the time out of their day to join us in learning about the newest trends in advertising research. We hope you enjoyed it as much as we enjoyed having you!   ...
 

We are celebrating the career and retirement of one of our longest serving servers. “Hudson” is an Intel Xeon E5405 with 16 GB of DDR2 667 ECC RAM. Four Hitachi 147 GB 15,000 RPM SAS drives in a RAID 10 configuration provided 294 GB of storage. Hudson was in service for 4.5 years, which is roughly equivalent to a 37 year long career in computer years. He has provided Insightrix with email services, VPN, active directory, and was lead on the Blackberry Enterprise Server project (now superseded by BYOD). Hudson spent the last six months of service preparing his successors (a much younger, larger team of servers) to take over critical duties. We had a pizza party to honour his service where many of the staff shared warm experiences with exchanged email and reminisced about the old days of PST files. Many people laughed about who was the biggest “pain in his assembly”. 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spent the rest of the day jamming....
 

This weekend, Oscar travelled to Montreal the city many consider to be the cultural capital of Canada. Enamoured by the city’s certain je ne sais quoi, Oscar decided to get out and visit some of the sights, including the beautiful Notre-Dame Basilica. Who knew Oscar was such a fan of the Gothic architecture! ...
 

Avril Hogan, General Manager of Insightrix Research Australia office, has been named 2014 State of Victoria runner-up for the Rural Industries Research & Development Corporation (RIRDC) national award. The National Awards were held at Parliament House Canberra on September 24, 2014 in the presence of the Hon. Barnaby Joyce MP, Minister for Agriculture and the Hon. Michaelia Cash, Minister Assisting the Prime Minister in Women's Affairs. This award is Australia’s pre-eminent award for rural women. The award identifies and supports emerging leaders and change agents who have the capability and resources to drive innovation, productivity and sustainability within primary industries, and build economic and social development within rural communities. Originally from Canada, Avril migrated to Australia to a sheep farm outside of Goroke and started a regional market research company, Insightrix Research Pty Ltd. in Horsham, Victoria. Insightrix, Australia works in agriculture, business, education, real estate with clients throughout Australia. About Insightrix Founded in 2001, Insightrix Research Inc. is a full service market research firm that works with clients to meet their research needs. From its offices in Saskatoon, Sk, Canada and Horsham, Vic, Australia, Insightrix offers a comprehensive range of innovative research services....