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26 Sep

Posted at 17:42h in Corporate, News
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Insightrix Research is proud to announce that it has been chosen as one of three preferred market research suppliers for the Northern Alberta Institute of Technology (NAIT). The decision comes after an extensive review process. Since opening its doors in 2001, Insightrix Research has been at the forefront of research in the post-secondary sector. Insightrix is very excited to assist NAIT in reaching its vision to be the most relevant and responsive post-secondary institution in Canada and one of the world’s leading polytechnics....
 

18 Sep

Posted at 16:41h in Corporate, News
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Corrin Harper, CEO and President of Insightrix Research Inc., has been named as one of Canada's Top Female Entrepreneurs as part of the 2014 W100 ranking, produced by PROFIT and Chatelaine. Ranking Canada’s Top Female Entrepreneurs on a composite score based on the size, growth rate and profitability of their businesses, the W100 profiles the country’s most successful female business owners. Published in the October issue of Canadian Business, the November issue of Chatelaine and online at PROFITguide.com and chatelaine.com, the W100 is Canada’s largest annual celebration of entrepreneurial achievement by women. “This year's W100 represent the absolute best of Canada's business community,” said James Cowan, Editor-in-chief of Canadian Business and PROFIT. “Female entrepreneurs are too often stereotyped as 'mompreneurs' pursuing part-time hobby businesses. But the W100 demonstrate just how vital they are to driving innovation and growth in the Canadian economy.” About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that works with clients to meet their research needs. From its office in Saskatoon, SK, Canada and Horsham, VIC, Australia, Insightrix offers a comprehensive range of innovative research services. About PROFIT and PROFITguide.com PROFIT: Your Guide to Business Success is Canada’s preeminent media brand dedicated to the management issues and opportunities facing small and mid-sized businesses. For 32 years, Canadian entrepreneurs across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. PROFIT appears inside every issue of Canadian Business and is online at PROFITguide.com. About Canadian Business Founded in 1928, Canadian Business is the longest-serving, best-selling and most-trusted business publication in the country. With a readership of more than 750,000, it is the country's premier media brand for executives and senior business leaders. It fuels the success of Canada's business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Canadian Business provides concrete examples of business achievement, thought-provoking analysis and compelling storytelling, all in an elegant package with bold graphics and great photography. Canadian Business—what leadership looks like. About Chatelaine The country's leading women's media brand, Chatelaine makes "Everyday Extraordinary" for Canadian women and has been doing so for more than 85 years. Today, Chatelaine is a six-platform brand: available on television, radio, tablet and smartphone, plus in print and online. Chatelaine has a lively presence on social media sites, and Chatelaine.com is Canada's most engaged digital community for women 18+. With a team of "extraordinary" experts, Chatelaine brings together the very best of food (from The Chatelaine Kitchen powered by GE Café), style, decor, health and real life for women who want to look good, do good, feel great and make every day a little bit special. Chatelaine also has a line of retail products. Chatelaine is owned and operated by Rogers Media Inc., a division of Rogers Communications....
 

07 Jul

Posted at 18:38h in Corporate, News
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To celebrate the beginning of summer, Insightrix held its annual staff and family summer barbeque last weekend at the Saskatoon Forestry Farm Park and Zoo. There was a bouncy castle, an inflatable slide, cotton candy, and, of course, more than enough food. Happy summer from everyone at Insightrix! ...
 

07 Jun

Posted at 22:26h in Corporate, News
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Oscar was lucky enough to be able to stay for a week in Waikiki, Oahu, Hawaii. His beachfront condo was minutes away from Waikiki beach, where he took in the rays and enjoyed the view. He was able to enjoy snorkelling at Hanauma Bay as well as many other activities that included a trip to Pearl Harbour, the North Shore, and whale watching. And what hot vacation isn’t complete without some bevvies while you’re watching the sunset?...
 

06 May

Posted at 19:18h in Corporate, eBook, News
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Insightrix is proud to partner with Big Brothers Big Sisters of Saskatoon and Area. Aiming to further enhance BBBS services, a new online community will be launched on May 8th 2014 on behalf of the organization. A new initiative for BBBS, and a new approach to the non-profit sector, the use of online communities promise to bring fresh ideas, dialogue and feedback amongst BBBS and its volunteers as well as other stakeholders on an ongoing basis. ...
 

01 May

Posted at 20:10h in News
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Jeffrey Hayzlett, best-selling author, business change agent, and marketing expert, will be speaking at a luncheon in Saskatoon on Tuesday, June 10 at 11:45 a.m. to 1:15 p.m. at the Sheraton Cavalier (Centre East Room) in Saskatoon. Hayzlett will talk about many business topics including those addressed in his book Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Hayzlett led the turnaround of one of the most iconic brands in the world as the chief marketing officer of Kodak with some truly innovative approaches to marketing. For more information on Hayzlett, view this video: To register to see Hayzlett, please contact Ros at Insightrix at ros.stewart@insightrix.dev1.commandbase.ca and she will assist with registering you. Only 80 registrants are being accepted at a special price of $85.00 including lunch, so book fast! Hayzlett’s presentation will be part of a conference being conducted by the Marketing Research and Intelligence Association. If you are interested in learning more and purchasing a ticket to the entire conference, click here: http://conference2014.mria-arim.ca/registration/index.php. Biography Hayzlett is a global business celebrity and primetime television show host on Bloomberg Television. From small businesses to international corporations, his creativity and extraordinary entrepreneurial skills have enabled him to lead ventures by blending his leadership perspectives, insights into the c-suite and business strategy, mass marketing prowess, and affinity for social media. Hayzlett is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week, and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, and Fox Business. Hayzlett appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. Drawing upon an eclectic background in business, buoyed by a stellar track record in keynote speaking and public appearances, and deeply rooted in cowboy lore, Hayzlett energizes his role by driving and delivering change. At Kodak, Hayzlett helped to lead one of the biggest turnarounds in business history. Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, he was responsible for Kodak's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management, Business Development, and Corporate Sponsorships. He was also responsible for the company's Corporate Communications, Public Relations, and Public Affairs organizations. Prior to joining Kodak, Hayzlett led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives....
 

22 Apr

Posted at 16:32h in News
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A new independent Insightrix Research online poll finds voter intentions remain steady since the 2011 general election. Sixty three percent (63.2%) of decided voters state they would cast their ballot for the SaskParty, while 27.4% would vote for the provincial NDP if a provincial election were held today. Another 5.1% would vote for the provincial Liberals and 3.8% for the Green Party. Less than one percent (0.5%) report they would vote for another party. Voter intentions have remained strikingly consistent since the 2011 general election. Leadership Approval Ratings In line with voting intentions, public approval ratings for Premier Brad Wall remain very strong. Presently, 36% of Saskatchewan residents strongly approve of his performance, up notably from May 2013 (28%). Overall approval ratings (combining those who strongly approve and somewhat approve) have remained relatively consistent with past Insightrix polling (presently 66% versus 64% in May 2013). Approval of the Premier’s performance tends to rise with age (52% among those aged 18 to 34 versus 77% among those aged 55 years or more) and is higher among males (73%) than females (60%). Approval ratings for Cam Broten, leader of the Saskatchewan NDP, are on the rise. Currently, 38% of Saskatchewan residents strongly or somewhat approve of his performance, up from 32% from May 2013. This is also higher than approval ratings for those previously at the helm of the NDP in recent years (32% for John Nilson in June of 2012 and 31% for Dwain Lingenfelter prior to the 2011 election). Research Details A total of 807 randomly selected SaskWatch Research™ panel members participated in the online research study from April 9th to 13th, 2014. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca * Note that the November 2009 statistic was from a similar poll conducted in partnership with Rawlco Radio....
 

16 Apr

Posted at 20:47h in News
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With almost 600 volunteers in the city, the Big Brothers and Big Sisters of Saskatoon (BBBS) provides valuable mentorship programs to children in our community. Their volunteers are positive role models to children in need of guidance and someone to look up to and talk with. In February 2014, representatives from BBBS paid a welcome visit to the Insightrix office. Insightrix has supported the organization for the past six years through SaskWatch, Insightrix's online panel, as BBBS was one of the five original charities for the "donate to a charity" option for SaskWatch members. After some catching up, we learned more about BBBS's great initiatives, as well as some of the challenges they face as they continue to improve their services. Both Insightrix and BBBS are looking into identifying and bridging any existing gaps in the mentorship program. Insightrix is extremely pleased to be able to continue its partnership with BBBS and, together, we have decided to run a pilot project using Insightrix’s new online discussion platform to foster a strong network, improved communications, and information sharing among BBBS volunteers and staff. We are all very excited and looking forward to see what we can achieve with this new approach. ...
 

10 Apr

Posted at 22:44h in Corporate, News
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The Marketing Research Intelligence Agency (MRIA) is holding its annual conference in Saskatoon from June 8 to 10, 2014. If you haven’t registered already (or have registered and are looking for even more reasons to look forward to the conference), here are ten great reasons to attend. #1. Great Speakers There are many fantastic speakers lined up for the conference: Dr. Darrell Bricker, CEO, Ipsos Global Public Affairs; Jeffrey Hayzlett, former Kodak CMO, a global business celebrity and primetime television show host; Jim Hopson, CEO and President, Saskatchewan Roughriders, 2013 Grey Cup champions; and research, strategy, and insights managers from RBC, Yahoo, Hershey’s, to name a few. For more information about the speakers, go to http://conference2014.mria-arim.ca/speakers/index.php. #2. Fun and Entertainment If you are interested in having fun while learning more about the industry, then this is the conference for you. There are many great events planned, including a 1920s theme party, live music, awards, a riverboat tour, and a networking gala, offering the perfect setting to have fun while enjoying the conference. #3. Create Your Own Program Schedule For the first time, the MRIA conference will have TED-style sessions, giving you a great choice of speakers. The sessions will cover a range of topics from marketing to hands-on case studies to consumer insights to innovative methodologies, and you will be able to customize your schedule. The MRIA conference app (coming soon..) will help you create your custom schedule by selecting the sessions you want to attend and saving them in your calendar. #4. Great Value The conference will provide insights, and updates on trends, knowledge, and experiences, providing great value. The keynote speakers, featured speakers, and panelists will offer a chance to listen to and learn from their experiences in marketing, strategy, insights, research, and innovative trends. #5. Discover Saskatoon Ranked one of the fastest-growing cities in Canada, Saskatoon has an unparalleled entrepreneurial spirit, trendy shopping areas, art galleries, and much more to offer. Saskatoon is the biggest city in Saskatchewan and holds numerous events throughout the summer, including the Jazz Festival, Folk Fest, Shakespeare on the Saskatchewan, and the Fringe Festival. Some of the must-see attractions include Broadway Avenue (which has great shops, yoga studio, cafes, and restaurants), the Farmers’ Market, the Western Development Museum, the Ukrainian Museum of Canada, Diefenbaker Canada Centre, the Saskatoon Forestry Farm Park and Zoo and Wanuskewin Heritage Park. You can also explore the Meewasin Valley Trail, consisting of 21 km of riverbank trails that wind through the heart of the city. #6. Be an Early Innovator Attending the MRIA conference will give you insights into the latest market research techniques being used in the industry. The speakers and panelists will present world-class studies using various methodologies. Choose the topics that interest you, mark the sessions in your calendar, and learn about innovative concepts in market research. #7. Foster Relationships and Network Twitter, Facebook and LinkedIn have helped all of us to connect with others and build professional networks. From June 8 to June 10, you will be able to meet many of the people who you have connected with virtually, giving you the chance to put faces to names. Nothing nurtures relationships faster than a conversation, handshake, and a glass of wine. #8. Build the Research Marketplace The MRIA Conference 2014 will serve as the biggest gathering of both the market research suppliers and buyers. The MRIA conference provides the chance for suppliers to showcase their products and services. Buyers, on the other hand, will have the opportunity to meet the largest gathering of suppliers in one place. Click here to learn more about current sponsorship and exhibition opportunities. #9. Take Action The sessions are a chance to not only listen to thought leaders but also directly engage and interact with them on issues that matter the most to your business. Determine which sessions you want to attend, review the session agenda, and get ready to engage with the best and brightest in the industry. #10. Because Presley Thinks You’ll Have a Great Time! Presley, our Chief Morale Office, won’t be able to attend the conference (he’ll be judging an international dog grooming contest), but he thinks that you’ll have a wonderful time at the conference and in Saskatoon. ...
 

07 Apr

Posted at 20:41h in Corporate, News
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by Marcia Da Costa March 12th, 2014: Fourteen Hundred Hours Western Development Museum, Saskatoon, SK It was icy out. It was typical Saskatchewan mid-March weather that I have come to know well during my last eight years living in the province. Stumbling though the parking lot, I managed to remain vertical until I reached the front entrance of the museum. I laughed and remembered Brazil, my native country, with joy. No ice, no snow… but I repeat what I personally believe in: “-40 over +40 any day.” I like Saskatchewan weather. Posters at the front doors welcomed people to the event being held at the premises. I purposefully ignored the sign and asked my husband, who walked next to me, some ridiculously lame and out-of-place question, also known as my first attempt at avoiding embarrassing and unsolicited tears. I had been waiting for this day since the day I spent a good 25 minutes talking to a city council candidate who came to my door. It was a great conversation that ended with me giving him his flyer back, saying “Sorry, I can’t vote. I’m not Canadian.” Now it was here. Attempt number two at no tears happened after a chaperone congratulated me as I walked into the large room of McLeod Hall. I proudly held it together after quickly making a joke less than mildly funny (which currently escapes my memory). There was still hope for no tears. I had a system that worked. Emotional speeches went by, beautiful words, and examples of past generations...