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28 Sep

Posted at 00:35h in Corporate, News
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I was asked to write the first post, and of course had no idea where to begin. Should I talk about trends in market research? New initiatives in our company? New research techniques we are presently using or investigating? In the end, I decided to talk about what makes our company special. Oh sure, you can read our corporate information throughout our website and get a sense of why we are unique, but in this post I will give you the real goods: behind the scenes at Insightrix Research. What makes our company special is easy: it’s the people. Sure we have staff who have come to work dressed like Lady Gaga, bring trays of fruit pizza, religiously feed the company fish, bring fruit for our interviewers, and perhaps share a samosa or two, but it is much more than this. It is about respect for each other and commitment to the company and our clients. I am sure all companies say this, but I know we have this in both our Canadian and Australian office. On a recent trip to our Australian office, I was impressed with the staff, their sense of ownership, and the level of care they have for clients and our company. They take great pride in carrying out their work and feel responsible and accountable for the outcomes. They make sure client expectations are exceeded and they share an ownership in the company that is truly remarkable. The same can be said for our Canadian office. Our staff members routinely go above and beyond to ensure client expectations are met and assist fellow staff members in carrying out their work. This is what makes our company special. Over the course of the next few months, we will be highlighting some of these great employees so you can get to know them better. In addition to giving you some background about the people here at Insightrix, I would also like to introduce you to our newest member of the team: Oscar. Oscar travels with our staff to different locations including personal and business trips. At Insightrix, we are international not only in our company locations but also in terms of our staff. Oscar likes to hide in suitcases and catch a ride to various locations. I encourage you to read about life at Insightrix to learn more about what we are doing as well as follow Oscar’s travels around the world! ~Corrin  ...
 

27 Sep

Posted at 00:01h in Corporate, News
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Some of you may recall participating in a survey a couple of weeks back regarding the public-private-partnership sewage treatment plant in Regina. This was an independent study Insightrix conducted on its own: no client paid for this research. The results from the study showed that 55% of you were in favour of the Public-Private-Partnership (P3) approach and 45% of you were in favour of the traditional Design, Bid and Build (DBB) approach. This lines up very closely with the final results from the referendum: 57% voted for the P3 and 43% for the DBB. Insightrix Research would like to take this opportunity to thank all those who participated in this specific survey and to also thank everyone for participating in our studies. This is an example of how your participation enables us to provide accurate, reliable information for our clients. You can read more about the results of our survey on voter intention regarding the wastewater treatment plant in Regina. Visit our SaskWatch Panel here....
 

19 Aug

Posted at 17:19h in Corporate, News
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Insightrix Research Inc.’s ’Rider Tracker, an ongoing online poll of fans regarding the Roughriders’ overall play and their Grey Cup potential, has been updated. Fans will now be asked new questions each week based on the most recent game. The questions for the latest Tracker include the Roughrider player of the week, play of the game, Kory Sheets’ rushing record potential, what went wrong in the ’Riders first loss of the season, and questions regarding Darian Durant’s return to action following his injury. Below on the left is a graph showing fans’ choices for the Roughrider player of the week following last Friday’s loss against the Calgary Stampeders. The graph on the right highlights overall fan opinion on whether or not Durant’s return to action against Calgary was premature. The ’Rider Tracker has been running since the first pre-season game of 2011 and offers an inside look at how fans are feeling about the Green and White. Run through SaskWatch Research™, the online panel developed and maintained by Insightrix and populated with over 14,800 Saskatchewan residents, the ’Rider Tracker is put into play following each Roughrider game. The survey is sent to 200 SaskWatch Research™ members and the results are posted on www.letsgoriders.com before the next game. In addition to new weekly questions, the main ratings on the Tracker include the Team Performance Index and the Grey Cup Confidence Index, which measure the overall performance of the team and fans’ confidence that the ’Riders will win the Grey Cup. The specific areas tested for their impact on the team include the running game, coaching, special teams, the offensive line, the defensive line, and the quarterback. The ’Rider Tracker also lets fans take a shot at predicting the final score for the upcoming game. Follow the ’Rider Tracker at www.letsgoriders.com, on Facebook (www.facebook.com/saskwatch.research), and on Twitter at @SaskWatchQ. Look for the next results following the August 17th home game versus the Montreal: the results will be posted on Wednesday, August 21st, 2013!...