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21 Dec

Posted at 13:30h in Corporate, Manitoba, OnTopic
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Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.   FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season. During this holiday season, 90% of women polled state they intend to purchase gifts, as do 87% of men. Ninety-seven percent (97%) of Manitobans with one or more children stated they intend to purchase gifts this holiday season, as do 82% of those polled with no children.   When will Manitobans be doing most of their holiday shopping?   When it comes to when Manitobans intend to do most of their holiday shopping, almost half (47%) of those polled stated they had already completed their shopping. Almost 2 in 10 (19%) state they plan on doing their shopping between December 16-20, while 13% plan on getting it done by the middle of the month (December 1-15). More than one in ten (11%) of those polled plan on putting it off until the last minute, doing their shopping in the last week before Christmas, and 7% state they plan on doing their holiday shopping after Christmas, during Boxing Week. Another 4% said they were unsure when they’d do their holiday shopping. How much will Manitobans spend over the holidays? When asked how much they plan on spending over the holiday season compared to last year, almost half (49%) of those polled report they plan on spending about the same amount as last year. One quarter (25%) state they plan on spending less than last year, and more than one quarter (27%) state they plan on spending more. How will they pay for it all?   How Manitobans plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (50%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping. Two in ten (20%) of those we polled state they plan on using discretionary income to shop over the holidays, while 16% report they will dip into their savings. Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and another 8% plan on using gift cards. Seven percent (7%) of polled residents state they intend to use a store credit card, and 4% will be relying on other means to make their holiday purchases. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 603 randomly selected Manitoba Watch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please visit our website. For more information, please contact: Duncan McGregor, Marketing & Communications Coordinator Insightrix Research Inc. Tel: 306.657.5640 ext. 240...
 

21 Dec

Posted at 12:16h in News Release, OnTopic, Saskatchewan
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Most Saskatchewan residents (93%) intend to buy gifts during the 2017 holiday shopping season. FOR IMMEDIATE RELEASE: December 21, 2017   In a recent independent poll by Insightrix Research Inc., 93% of Saskatchewan residents reported they intend to purchase gifts this holiday season. During this holiday season, 95% of women polled state they intend to purchase gifts, as do 90% of men. Ninety-five percent (95%) of residents between the age of 35-54 years state they intend to buy gifts, while a lower number (89%) of those over the age of 55 years report the same.   When will Sask. residents be doing most of their holiday shopping?   When it comes to when residents of Saskatchewan intend to do most of their holiday shopping, half the respondents (50%) had already purchased most of their gifts, and other 14% planned to do by middle of December (1st to the 15th). Almost a quarter (22%) plan to purchase most of their gifts in the latter half of December (16th to 20th) and 10% plan to do so in the last few days before Christmas (21st to 24th). Another 2% of residents plan to purchase most of their gifts during boxing week and 2% were not sure when they would get most of their gifts.   How much will residents spend over the holidays? When asked how much they plan on spending over the holiday season compared to last year, more than half (56%) of those polled report they plan on spending about the same amount as last year. Almost one quarter (24%) state they plan on spending less than last year, and two in ten (20%) state they plan on spending more. How will they pay for it all?   How Saskatchewan residents plan on paying for their holiday purchases was another question we asked. A larger proportion of those polled (46%) reported they plan on making their holiday purchases with a major credit card, and almost four in ten (37%) state they will be relying on cash put aside specifically to pay for holiday shopping. Nearly one quarter (24%) of those we polled state they plan on using discretionary income to shop over the holidays, while 17% report they will dip into their savings. Nearly 1 in 10 (8%) state they plan on delaying payment of bills, and 4% plan on using gift cards. Three percent (3%) of polled residents state they intend to use a store credit card, and 7% will be relying on other means to make their holiday purchases. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on December 12 through December 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample: therefore, margins of error are not applicable.  About SaskWatch Research Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit SaskWatch.ca.  About Insightrix Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please visit our website. For more information, please contact Duncan McGregor, Marketing & Communications Coordinator Insightrix Research Inc. Tel: 306.657.5640 ext. 240...
 

14 Dec

Posted at 09:11h in News Release, OnTopic, Polls, Saskatchewan
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PRESS RELEASE: DECEMBER 14, 2017 With the one-year anniversary of the Honourable Charlie Clark’s election as the Mayor of Saskatoon, and the one-year anniversary of the re-election of the Honourable Michael Fougere as the Mayor of Regina having both occurred recently, Insightrix® asked residents to weigh in on how both mayors have performed through the past year. From December 5 through December 7, 2017, we conducted our own independent poll with 405 randomly selected Regina residents and 405 randomly selected Saskatoon residents from our SaskWatch Research® online panel. Here is what they told us. Perceived Levels of Approval for Both Mayors When asked how good a job they feel Mr. Clark has done over his first year as mayor, 44% of respondents state they feel Mr. Clark has done either a good or excellent job. Thirty-two percent (32%) feel Mr. Clark has done a fair job, while 9% believe he has performed poorly. Fifteen percent (15%) of those surveyed state they are unsure. Assessments of Mr. Fougere’s performance in his first year returning as mayor of Regina are somewhat less favourable. One third (33%) feel he has done a good job while a similar proportion (32%) say he’s done a fair job, and just under two in ten (17%) believe he has done a poor job as mayor since the most recent election. Eighteen percent (18%) of respondents stated they were unsure. Perceived Actions that Received Approval for Both Mayors When we asked residents of Regina what they thought Mr. Fougere had done well over his first year back as Mayor of Regina since his re-election, the top response was that he is professional/good leader (11%), followed by dealt with a difficult budget (9%) and improved/maintained roads (8%). Other responses are noted below. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Similarly, when we asked residents of Saskatoon what they believe Mr. Clark had done well since his election approximately one year ago, the most common response was attended the Pride Parade/community involvement (17%) followed by being seen as professional/good leader (13%), transparency/communication (9%) and did not raise taxes/tried to save money (9%). Other responses are noted below. *Note that respondents could have provided more than one response which is why the following numbers add to more than 100%. Research Details A total of 810 randomly selected SaskWatch Research® panel members participated in the online research study on December 5 through December 7, 2017. Quotas were set by age, gender and region to match the general population. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2011 Census, based on age, gender, household composition, household income and education. For more information, please visit SaskWatch. Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.  For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

23 Nov

Posted at 13:56h in News Release, OnTopic, Saskatchewan
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Black Friday is here again - and Saskatchewan is ready for some sales. It used to be that Black Friday was an Americans-only event, with Canadians only able to get in on the deals by crossing the border and shopping in the United States. In the last decade or so, the shopping event has spread to Canadian retailers hoping to cash in on one of the biggest shopping days of the year. A similar story can be told about Cyber Monday – the first Monday after American Thanksgiving (November 27, this year) that has seen online retailers offer steep discounts to shoppers in an effort to siphon off some of the holiday sales that had formerly gone to brick and mortar retailers. By 2011, the shopping event had become entrenched in Canadian retail culture almost as thoroughly as Black Friday. Black Friday and Cyber Monday in Saskatchewan (historically) In 2015, Insightrix wanted to see how residents of Saskatchewan were participating in Black Friday and Cyber Monday. We ran a poll through our online community, SaskWatch Research, and we found that at that time, only 8% of Saskatchewan residents planned on doing most of their holiday shopping between Black Friday and Cyber Monday. In fact, most of the people polled (42%) stated they planned on doing the bulk of their holiday shopping between December 1-15. From this data, it wasn’t difficult to conclude that at this time, these shopping events hadn’t penetrated deeply into Saskatchewan retail culture. Black Friday and Cyber Monday in 2017 Insightrix was curious to see how these holiday shopping behaviours may have changed over time since the last time we looked into it. So, we ran another survey on the topic through our online community to see what, if any, changes had occurred. Fast-forward two years, and we see that behaviours around Black Friday and Cyber Monday have changed a great deal. Rather than the 8% who were planning on doing most of their holiday shopping between Black Friday and Cyber Monday in 2015, we found that 54% of those polled this year stated they would be doing at least some of their holiday shopping between those dates. Any guess as to why Saskatchewan residents have cottoned on to both of these sales events would be just that – a guess. One thing is certain, though, and that’s that Saskatchewan residents have included both Black Friday and Cyber Monday into their provincial retail culture. How much do residents expect to spend? Black Friday - A higher percentage of respondents (35%) who said they would be shopping Black Friday reported they expect to spend between $101-$250 during Black Friday sales. Twenty-six percent (26%) state they expect to spend between $251-$500 and another 21% said they expected to spend between $51-$100.  Cyber Monday – So, we then asked how much residents expect to spend during Cyber Monday sales and learned 30% of those who state they expect to participate in Cyber Monday sales expect to spend between $101-$250 online during Cyber Monday. Another 30% expect to spend between $51-$100, while 18% expect to spend between $251-$500. This holiday season, Insightrix is giving back by helping you give back! Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register! Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch! If you’re already a member, there are ways for you to win, too! Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!  ...
 

07 Nov

Posted at 12:54h in Infographic, OnTopic, Saskatchewan
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Who celebrated Halloween this year? It looks like it was a spooky one this year - roughly two thirds (66%) of the province planned on celebrating Halloween in 2017. That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76% in Regina) also planned on celebrating much more than Saskatchewan residents living in the north (58%) and those who live in the south of the province (61%). People with one or more children (87%) planned on celebrating more than residents without kids (53%), and people of Indigenous ancestry (78%) planned on celebrating more than those who are not (65%). How did they celebrate Halloween? This year, the most popular ways people planned to celebrate Halloween were handing out candy (74%), taking the kids or grandkids trick or treating (49%) and decorating (45%). Some of the other popular ways people planned on spending the holidays were dressing up in a costume (36%), watching a scary movie or TV show (19%), dressing up their pets in costumes (13%) or going to a haunted house (13%). When it comes to costumes, men are spoil sports - only 30% saying they planned on wearing one at all. Forty percent of women, on the other hand, said they planned on wearing a costume for Halloween this year. Trick or treating – How old is too old for Halloween? There has been a lot of discussion about trick or treaters’ ages and whether there is an appropriate age for kids to hang up their masks for keeps. We thought we’d get an idea of how old is too old to be trick or treating. Most respondents (34%) agreed that 11-13 years old was the right time to retire the pillowcase. Others said that 14 years old (22%) is the correct age to stop, while 7% said 10 years or younger is just right. Another 7% said 15 is when kids should stop trick or treating, and 6% said that kids as old as 16 should be allowed to join in on the fun. Of note, the second most common response to this question (23%) was that people are never too old to trick or treat – so hang on to those old costumes! ZOINKS!!!!!! Since the season is a spooky one, we thought we ask a lighthearted question to break up the mood – little did we guess that the resulting responses would be so spine chilling. We asked Saskatchewan residents whether they had ever personally seen a ghost. As it turns out, 73% have not and 17% say they are unsure. Eerily, another 17% of the people of Saskatchewan have at one time or another, personally seen a ghost. Remember that next time someone asks you to grab something from the basement! Join in on the fun! Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register! Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch! If you’re already a member, there are ways for you to win, too! Head over to the promotion Facebook page for rules and further information and sign up with SaskWatch today!  ...
 

02 Nov

Posted at 09:35h in Infographic, OnTopic, Saskatchewan
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  Did you celebrate Thanksgiving this year? As it turns out, most Saskatchewan residents did enjoy Thanksgiving this year. In a recent Insightrix OnTopic poll, we found out 87% of Saskatchewan residents celebrated Thanksgiving. Kids enjoyed their share of the festivities. In fact, more people with children (92%) celebrated the holiday than people without kids (84%).     How did you celebrate Thanksgiving? People sure like to eat with their loved ones around these parts. When we asked Saskatchewan residents how they spent their Thanksgiving, by far, the most popular answer we received was to share a meal at home with friends or family. In fact, 92% of those  who celebrated the holiday reported this was the way they spent their Thanksgiving. Other popular responses were watching football (17%) and decorating one’s home (10%).   So you eat together – what do you eat? After learning 92% of Saskatchewan residents who celebrated Thanksgiving did it by having a meal with friends and/or family, it begs the question - just what was it that everybody ate? Of course, the answer came back turkey. Eighty-five percent (85%) reported eating turkey at Thanksgiving this year. The second most popular dish over the holiday was stuffing (76%). Where things get a little weird is how residents of the province take their gravy – more people in the province reported eating gravy over the holiday (75%) than mashed potatoes (74%). Now, you could surmise that extra 1% of gravy eaters prefer gravy only on their turkey and stuffing and not on potatoes, but still… Pumpkin pie is still a popular dish in the province for Thanksgiving dinner, with 68% saying they enjoyed a slice. Incidentally, pumpkin pie maintains its lead over its rival, apple pie, which was only eaten by 24% of those who celebrated Thanksgiving.   Thanksgiving appears to be alive and well in Saskatchewan The story the data told when all the results were tabulated was that Thanksgiving is a bit of a big deal in the province – at least for 87% of the residents of the province. What the other 13% got up to on the 9th of October, we can’t say – but you know they’ve got to be mad they missed out on all those turkey dinners. The survey was run between October 6 and October 12, 2017 and was made up of a representative sample (800 residents) of Saskatchewan residents.    WIN FREE GROCERIES! Do you want to be part of fun surveys like this one, or others that help you have your say in both business and political decisions in Saskatchewan? Head over to SaskWatch and register! Right now, SaskWatch Research and Insightrix are holding a promotion – Win free groceries for a month (up to $1000) and the opportunity to make a $1000 donation in your name to your local food bank. All you have to do to enter is register with SaskWatch! If you’re already a member, there are ways for you to win, too! Head over to to the Facebook contest page for rules and further information and DON'T forget to sign up with SaskWatch today! ...
 

20 Sep

Posted at 00:15h in News Release, OnTopic, Polls, Saskatchewan
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PRESS RELEASE: SEPTEMBER 20, 2017 With the recently announced planned retirement of the Saskatchewan Premier, Brad Wall, from provincial politics, Insightrix was curious to learn how the public feels about his upcoming departure. Between September 12 and 14, we conducted our own independent poll with 800 randomly selected Saskatchewan residents from our SaskWatch Research® online community. Here is what they told us. Perceived reasons for retirement When asked why Brad Wall is retiring from provincial politics, a mix of sentiments is noted. Respondents provided text responses that have been reviewed and coded into positive, negative and neutral categories. At the overall level, three in ten (30%) residents cite positive reasons for his retirement, while 55% mention negative reasons for his retirement. One quarter (25%) are not sure. Note that respondents could have provided more than one response which is why the following numbers add to more than 100%.   Most commonly, residents believe Wall may be “getting out while he can” before negative outcomes could materialize or further materialize (29%), while others suspect he is doing so because of a loss in popularity (9%) or the potential of losing the next election (7%). Fully 6% specifically mention issues surrounding the GTH as a reason for his exit from provincial politics. In contrast, three in ten (30%) offer positive sentiments for potential reasons for his retirement, including that it is simply time to move on (16%), a desire for more family time (8%) and having accomplished desired goals during his tenure in office (4%), among other reasons.   Impact of the Premier’s Departure When asked if Brad Wall’s retirement will be a good thing or a bad thing for the province, and for the SaskParty specifically, opinions are divided. Four in ten (41%) believe his departure will be a good thing for the province, while one third feel the opposite (32%). One in ten (9%) believe his departure will have no effect on the province, and 19% are uncertain. In contrast, four in ten (40%) feel Brad Wall’s retirement will be bad for the SaskParty, and two in ten (22%) feel it will be good for the party. One in ten (12%) suspect it will have no effect, and one quarter (27%) are unsure. A greater proportion of Regina residents feel Brad Wall’s departure will be a good thing for the province.*   Impressions of Brad Wall’s Performance as Premier When asked to consider everything over the past 10 years, there is a mix of opinions regarding Brad Wall’s leadership of the province. One half describe his performance as excellent or good (52%), while a somewhat smaller proportion (44%) describe it as fair or poor. Opinions are largely consistent across age and region, although more males describe the performance of Brad Wall as excellent or good (men 58%, women 47%). Brad Wall’s Legacy When asked to comment on what Brad Wall will be remembered for (i.e., his legacy), a wide range of responses is noted, with a slim majority (51%) citing positive elements. Strong leadership and putting Saskatchewan first (21%), as well as economic growth, including making Saskatchewan a “have” province (18%), are most commonly cited. More than four in ten reference negative aspects such as deficits (8%), corruption and mismanagement (8%), privatization (7%) and the GTH scandal, specifically (7%).   Research Details A total of 800 randomly selected SaskWatch Research® panel members participated in the online research study on September 12 through 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. *For analysis purposes, the province has been divided into four groupings: Regina, Saskatoon and all remaining areas (south and north). The division of north and south are based on the first three digits of postal codes in Saskatchewan. This division is roughly a horizontal line that stretches across the province just south of North Battleford and Melfort. About SaskWatch Research Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2011 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.  For complete details visit:  https://insightrix.dev1.commandbase.ca/market-research-industry-blog/ For more information, please contact Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

20 Jul

Posted at 01:00h in News Release, OnTopic, Saskatchewan
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FOR IMMEDIATE RELEASE: July 20, 2017 In a recent independent poll conducted by Insightrix Research Inc., 39.8% of Saskatchewan residents state they have little or no understanding of the provincial and federal fire codes and regulations. Another 54% state they hold a basic understanding of fire codes while only 6.2% claim to fully understand fire codes and regulations. Higher proportions of women (44.9%), compared to men (34.5%), state they have little or no understanding of the provincial/federal fire codes and regulations. Despite the lack of understanding, overall, a strong majority of residents (91.6%) state they feel safe from fire in their homes. Only 8.4% claim they do not feel safe from a fire in their home. Feelings of safety from a home fire tend to increase with age as 94.8% of those aged 55 and older state they feel safe, compared to 88.4% of those aged 18 to 34.  Among residents who rent their dwelling, 67.4% believe their rented property meets fire safety codes and regulations. Another 12.5% believe their rented dwelling does not meet the codes/regulations while 20.1% are unsure. Perceived in-home fire management among home owners The majority of Saskatchewan residents who own their homes (92.8%) feel fire safety in their home is well managed (either somewhat or very well). However, the remaining 7.2% feel at home fire safety is poorly managed (either somewhat or very poorly). Sentiments are largely consistent across demographic variables. Again, among residents who own their homes, 83.8% feel they carry enough fire insurance for their dwellings. Another 3.4% believe they do not carry enough while 12.8% are not sure. Interesting to note, 88.4% of men feel they have enough home fire insurance, compared to 79.2% of women. Further, older respondents (89.3% of those aged 55 and older) feel they carry enough fire insurance, compared to only 75.9% of those aged 18 to 34. *** Research Details A total of 807 randomly selected SaskWatch Research® panel members participated in the online research study on July 12 through 14, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and, therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members, representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise, across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.  For more information, please contact Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238 Email: dylan.cody@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

25 May

Posted at 12:22h in News Release, OnTopic, Polls, Saskatchewan
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Saskatchewan residents are more likely to support the legalization of marijuana than oppose it. INFORMATION RELEASE: May 26, 2017 In a recent independent poll conducted by Insightrix Research, 58.6% of Saskatchewan residents express support (either strongly or somewhat) for the legalization of cannabis while 39.7% oppose (either somewhat or strongly) it. The remaining 1.7% prefer not to say. Overall, 27.1% strongly support cannabis legalization. This support is strongest among younger residents and tends to decline with age. Specifically, 37.7% of those aged 18 to 34 are strongly supportive, compared to 28.6% of those aged 35 to 54 and 16.6% of those aged 55 or older. Women (27.7%) are more likely than men (21.5%) to “strongly oppose” the legalization of cannabis. Likelihood of using cannabis if it were legalized While the majority of Saskatchewan residents (59.9%) state they are not at all likely to use marijuana if it were made legal, modest proportions (21.1%) say they are somewhat or very likely to try it. The proportion who say they are “very likely” to try it declines with age. Specifically, among those aged 18 to 34, 14.2% say they are very likely to use cannabis if made legal, compared to only 4.6% of those aged 55 or older.     Should those with cannabis convictions be pardoned if it were made legal? Opinions are divided on pardoning past convictions of cannabis possession. Most commonly, 36.0% of residents believe pardoning individuals currently convicted of cannabis possession offences would “depend” on the details of the offence. Another 32.9% do not think these convictions should be pardoned while 24.8% think they should be. Another 5.6% are not sure while less than 1% prefer not to say.   Research Details A total of 802 randomly selected SaskWatch Research® panel members participated in the online research study on May 9 through 11, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and, therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details….https://insightrix.dev1.commandbase.ca/market-research-industry-blog/   For more information, please contact Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

24 May

Posted at 13:42h in News Release, OnTopic, Polls, Saskatchewan
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As part of its Data Insider series, Insightrix Research recently conducted an independent survey, using its SaskWatch® Research online panel, to learn Saskatchewan residents’ opinions and thoughts on the question of illegal migration between the U.S. and Canada. In the survey, respondents were asked their opinions regarding the measures put in place to stop asylum seekers crossing the border. Survey respondents were also asked their opinions regarding the allocation of further support resources to aid asylum seekers once they had reached Canada. Further, respondents were asked to describe their feelings and thoughts pertaining to Canada’s immigration system in one or two words.   Research Details A total of 802 randomly selected SaskWatch Research® panel members participated in the online research study on May 9 through 11, 2017. Quotas were set by age, gender and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca....