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24 Oct

Posted at 07:17h in News Release, OnTopic, Polls, Saskatchewan
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PRESS RELEASE: October 24rd, 2016 Final sprint to the finish in the Saskatoon Civic Election 2016   A new 650 CKOM / Insightrix Research online poll finds that there is a tight race between the three front-running mayoral candidates in the Saskatoon Civic Election for 2016. Presently, 28% of those who intend to vote in the upcoming Civic Election on October 26th, 2016 say they will cast their ballot in favour of incumbent Don Atchison. Newcomer Kelley Moore and long-time City Councillor Charlie Clark closely follow with 24% and 21%, respectively. One percent would vote for Devon Hein, another 18% are uncertain as to whom they intend to vote for and 8% preferred to withhold a response. The proportion of undecided voters is consistent with a similar poll Insightrix conducted just days before the 2012 Saskatoon Civic Election (21%). Among decided voters (i.e. those who name a candidate they intend to vote for and those who are uncertain but name a candidate they are leaning towards), Moore (34%) closes the gap with Atchison (35%). Clark closely follows at 30% and Hein remains at 1%. Looking at demographic differences among decided voters, Atchison has greater support among older voters (46% among those aged 55 years or older vs. 23% among 18 to 34 year-olds). Moore’s appeal is consistent among younger and middle-aged voters aged 18 to 54 years (37%) and is somewhat lower among those aged 55 years or older (28%). Clark appeals largely to younger voters (38% among 18 to 34 year-old) but support steadily declines with age (24% among those aged 55 years and older). Gender differences are also noted among voters. Mr. Atchison earns stronger support among males (40%) than females (31%) while the opposite is seen for Ms. Moore (30% males vs. 37% females). There are no notable gender differences observed for Mr. Clark. Given the tight race in the Saskatoon Civic Election, it means that every vote will count. Predicting who may walk away with the title of Mayor this week is further clouded by the fact that actual voter turnout will likely be lower than claimed voter intentions. Overall, 74% of those surveyed say they intend to vote in the upcoming election and another 12% say they have already voted at an advanced poll, for a total of 86%. When there was a relatively close race between Don Atchison and Tom Wolf in 2012, actual voter turnout was only 36%, despite 76% of respondents in a similar Insightrix poll stating they were planning to vote. One quarter (24%) of those who intend to vote claim to have watched or listened to at least a portion of the final mayoral debate aired on CTV and 650 CKOM last Thursday, October 20th, 2016. Of those who watched or listened, more than four in ten (43%) state the debate had at least somewhat of an impact on their voting intentions. Changes in voter intentions are most notable among females.   Research Details A total of 800 randomly selected SaskWatch Research® panel members participated in the online research study from October 20th to 22nd, 2016. Data collection began immediately after the televised mayoral candidate debate on the 20th. Quotas were set by age and gender to match the general population of the city. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source.   About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.   About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

23 Sep

Posted at 10:25h in News Release, OnTopic, Polls, Saskatchewan
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PRESS RELEASE: September 23rd, 2016 Saskatchewan Residents Overwhelmingly in Favour of Increasing Regulations for Pet Businesses The Animal Protection Act Awareness and Specific Provisions Two-thirds (68%) of Saskatchewan residents are aware that Saskatchewan has an Animal Protection Act.  Residents were asked if they support or oppose increasing specific regulations within the Act and overall, a strong majority support increasing regulations. Specifically, 88% of Saskatchewan residents support the idea that the definition of “distressed” in the Act should be expanded to include emotional and psychological suffering of an animal (53% strongly support, 35% somewhat support).  Residents with a pet are more likely to strongly support this concept (57% vs. 47%). Residents were also asked if they support the inclusion of other specific provisions in the Act.  Overall, 97% of Saskatchewan residents support including specific provisions that would require veterinarians who suspect animal cruelty to report their suspicions to the appropriate enforcement agency in their community.  Ninety-eight percent (98%) support including specific provisions that prohibit animal fighting and the same proportion support including specific provisions that all sexual contact with animals is a violation of the Act. Kennel Regulations At present, there are currently no specific requirements for kennels in Saskatchewan. Rather, the Act refers to a code of practice that Canadian kennel operators can choose to follow.  Respondents were asked if they support increasing regulations in the Act to include mandatory standards of care for kennels as well as other pet businesses. A strong majority of respondents support the introduction of mandatory standards of animal care for kennels, breeders, animal shelters, animal rescues, pet training services and pet grooming services within the Act, as outlined below: Residents with a pet are slightly more inclined to strongly support having mandatory standards of care for all of the above mentioned pet businesses. Also, at present, the Animal Protection Act only allows animal protection officers to enter non-residential premises without a warrant in cases “where animals are kept for sale, hire or exhibition”.  Under this definition, kennels and other pet businesses are excluded.  Respondents were asked if they would support changing the Act to allow animal protection officers to enter and inspect any animal-based business in Saskatchewan without a warrant.  Overall, 92% of residents support this notion (66% strongly, 26% somewhat). Residents with a pet are slightly more likely to strongly support this change (69% vs. 61%). Concerns with Saskatchewan Kennels The majority of Saskatchewan residents (82%) are aware that 14 dogs recently passed away at a kennel in Saskatoon. Among pet owners, nearly all (83%) state they are now more concerned (50% much more concerned, 33% somewhat more concerned), about leaving their dog at a kennel overnight in light of this tragedy. Saskatchewan Residents and their Pets Of Saskatchewan pet owners, 95% agree, (77% strongly, 18% somewhat), that their pet is part of their family. Another 77% agree (42% strongly and 35% somewhat) that their pet is their best friend, and 75% agree (43% strongly and 32% somewhat) that they treat their pet like a child. In addition, 93% of respondents (69% strongly and 24% somewhat) agree that animals have emotions and feelings that should be respected.  Another three quarters (73%) agree that animals deserve the same rights as humans (with 33% strongly agreeing and 40% somewhat agreeing). Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on September 20th and 21st, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  For complete details on our recent polls, please refer to: https://insightrix.dev1.commandbase.ca/market-research-industry-blog/   For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

19 Aug

Posted at 14:21h in News Release, OnTopic, Polls, Saskatchewan
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If they had to vote in the upcoming U.S. Presidential election, about 41% of Saskatchewan residents would check the box for Clinton! August 19, 2016 Hillary Clinton has a favourable position among Saskatchewan residents, with only 17% saying they would cast their ballot for Trump. Another 16% would vote for an independent candidate while 26% said they are not sure who to pick! So, Insightrix wants to know- If YOU had to vote in the U.S. election, would you go with in Clinton vs. Trump? Before deciding, take a look at the adjectives Saskatchewan residents use to describe each candidate in Clinton vs. Trump. Democrat Candidate, Hillary Clinton: Republican Candidate, Donald Trump: As said, about 41% of Saskatchewan residents would vote Hillary; this proportion rises to 62% among those who voted Liberal in the last Canadian Federal election and 46% among those who voted NDP. Conversely, support for Trump rises to 32% among those who voted Conservative in the last Federal election compared to only 17% overall. However, Trump is certainly not winning over many Saskatchewan women as only 7% would choose the Republican candidate compared to 27% of men. Interesting to note is that there are no statistical differences between young and old voters in their support for either candidate. Further, when asked who they think will be the next President of the United States, a near majority (49%) believe Clinton will prevail, compared to only 25% who think we will see Trump in the White House. Two percent believe an independent candidate will take office and another 24% are not sure. Finally, 31% of residents believe that, if elected, Clinton would implement policies that are better for Canada. Twelve percent say this about Trump while 11% believe an independent leader would be most beneficial for Canucks! Many (46%) are not sure who would be best for Canada. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research and quotas were set by age, gender, and region to be representative of the population of Saskatchewan. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238 Email: dylan.cody@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

27 Jul

Posted at 10:33h in News Release, Saskatchewan
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PRESS RELEASE    Riders fan jury still out regarding the new coaching staff and team roster after first 4 weeks of play. July 27, 2016 Like the team itself, fans in Rider Nation are still adjusting to the Green and White’s new coaching staff and team roster according to a new poll conducted by Insightrix Research. Forty-six percent (46%) of fans are indifferent or believe it is too soon to make a call on the performance of the new coaching staff. Another 35% indicate that, at this point in the season, they feel somewhat or very positive about the new coaching staff. This contrasts with 19% who feel more negative. Similarly, 38% of fans are undecided or think it’s too early to judge the new roster out on the field. However, 36% of fans agree (somewhat or strongly) that the Riders have made positive roster changes this year while one-quarter (25%) of fans disagree with the roster changes. As for long term prognostications; fans predict standings in the West Division at the end of the season to unfold as outlined below: Stampeders- 1st place Eskimos- 2nd Lions- 3rd Riders-4th Bombers-5th Finally, Rider Nation is rather dismal about the Green and White’s Grey Cup chances early in the season. The Insightrix “Grey Cup Confidence Index” is currently sitting at -65, which means fans are quite negative about the Riders’ chances of winning the Cup this season. This index is calculated by subtracting proportions of negative ratings from proportions of positive ratings. An index score of 0 would be completely neutral. Research Details A total of 401 randomly selected SaskWatch Research® panel members participated in the online research and were screened for interest in the Riders to ensure they are part of the fan base. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238 Email: dylan.cody@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

31 May

Posted at 14:10h in News Release
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Insightrix SaskWatch Research® panel donates $15,447 to the Fort McMurray Fire relief effort Panel members come through in the month of May, with many donating their panel points to help the Fort McMurray people.   FOR IMMEDIATE RELEASE Saskatoon, SK, Can – Insightrix® Research Inc. is a leading provider of market research in Canada and owner of the SaskWatch Research® panel.  The panel is comprised of more than 15,000 Saskatchewan residents.  SaskWatch Research® operates using a panel point system, where panel members are rewarded points for each survey they complete. These points can be cashed out and panel members can either receive a cheque, or donate their money to a charity. In early May, panel members were given the opportunity to donate their panel points to Red Cross Canada for the Fort McMurray fires.  Panel members were informed that with federal government matching, their donations would be doubled.  SaskWatch panel members heard our call! In just three hours of sending an email asking SaskWatch panelists to willingly donate any amount of points they had collected, donations quickly began to pour in - so much so - the SaskWatch panel manager, Marcia Da Costa, was flooded all day with emails. “Thanks to our SaskWatch panelists who reacted so quickly,” Marcia Da Costa said. “Insightrix offered to match the first $2,500 in donations. Our panelists matched our donations in just under three hours – and we had given the entire month to let them reach $2,500.” During the month of May, panelists donated $12,947 to the relief efforts.  “We have staff who have friends and family members evacuated due to the Fort McMurray fires,” Corrin Harper, CEO says. “In Saskatchewan, this hits closer to home than we could have ever imagined.” “We are happy to announce that $12,947 was donated by our panelists and Insightrix is happy to contribute another $2,500 to Red Cross Canada for a total of $15,447.  With federal government matching, this means that Insightrix and SaskWatch Research® contributions resulted in more than $30,000 towards the relief efforts” Corrin Harper said. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches Census information based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Corrin Harper President Insightrix Research Tel: (306) 657-5645 corrin.harper@insightrix.dev1.commandbase.ca...
 

18 Apr

Posted at 14:49h in Manitoba, News Release, OnTopic, Polls
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PRESS RELEASE: April 18th, 2016 Voter intentions remain unchanged in the final weekend before the Manitoba provincial election. A new independent online poll conducted by Insightrix Research finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives in the Manitoba provincial election, unchanged from a similar telephone poll done for CJOB and Global Winnipeg one and a half weeks ago. The provincial NDP (22%) and Liberals (19%) remain in a statistical tie among decided voters.  Fully 9% plan to vote for the Green Party while 1% say they will vote for a different party.  The number of undecided voters is at 14%, down from (30%) in the CJOB / Global Winnipeg poll. Regionally, the race remains tighter in Winnipeg where the decided voter counts are 40% for the PCs, 27% for the NDP, and 22% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (62% vs. 15% for the NDP and 14% for the Liberals). Research Details A total of 600 randomly selected Manitoba Watch™ panel members participated in the online research study from April 14th to 18th, 2016. Quotas were set by age, gender, and region to match the general population of the province and data are weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

13 Apr

Posted at 14:34h in Manitoba, News Release, OnTopic, Polls
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PRESS RELEASE: April 13th, 2016 Progressive Conservatives maintain their lead in the final week of the Manitoba provincial election. A new telephone poll conducted by Insightrix Research on behalf of CJOB and Global Winnipeg finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives. The provincial NDP (24%) and Liberals (22%) appear to be in a statistical tie among decided voters.  Fully, 5% plan to vote for the Green Party while 1% say they will vote for a different party.  Three in ten (30%) Manitobans who plan to vote next week say they are undecided as to which party they will support. Regionally, the race is a bit tighter in Winnipeg where the decided voter proportions are 43% for the PCs, 28% for the NDP, and 24% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (66% vs. 16% for the Liberals and 13% for the NDP). Among younger voters (ages 18-34), the largest proportion intend to vote Liberal (36%); 32% plan to cast their ballot for the NDP, and only 27% for the PCs. Research Details A total of 800 randomly selected Manitoba residents participated in the telephone survey from March 28th to April 7th, 2016. Quotas were set by age, gender, and region to match the general population of the province and the results are weighted.  The margin of error is ±3.5 percentage points, 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca   [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

05 Apr

Posted at 11:10h in News Release, OnTopic, Polls, Saskatchewan
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PRESS RELEASE: April 5th, 2016 Insightrix Accurately Predicts Saskatchewan Provincial Election Outcome Insightrix Research was the first polling company to accurately predict the popular vote outcome as far back as early March. Insightrix is proud to report that its independent polls conducted throughout March provided consistent and highly accurate assessments of actual popular voting results of the April 4th Saskatchewan Provincial Election.  Specifically, our most recent poll was within three percentage points of the actual popular vote outcomes for the SaskParty, exactly on for the NDP and one point off for the Liberals. We are pleased to report that similar accuracies in our polling were realized within the battlegrounds of Saskatoon and Regina. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For complete details on our recent polls, please refer to: Insightrix News & Blogs For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca Photo Credit: Martin Cathrae Photo...
 

31 Mar

Posted at 06:30h in News Release, OnTopic, Polls, Saskatchewan
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PRESS RELEASE: March 31, 2016 Voter Intentions Hold Steady in the Final Week of the Campaign A new independent Insightrix Research online poll finds voter intentions remain unchanged in the final week of the election campaign. Among those intending to vote in Monday’s election, nearly one half say they plan to vote for the SaskParty (48%). Two in ten (22%) say they intend to vote for the NDP, 3% for the Liberals, and the Progressive Conservatives and the Green Party each garner 2% of the vote. At this point, one in ten voters (10%) say they are uncertain as to whom they intend to vote for, and another 12% prefer not to say. Among decided voters[1], 60% state they plan to cast their ballot for the SaskParty, while 30% intend to vote for the provincial NDP and 5% for the Liberals. Equal proportions (3%) plan to vote Green Party or Progressive Conservative. These findings are virtually unchanged from an Insightrix poll conducted two weeks ago. [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards. No differences are noted by age or gender for the two leading parties. While greater support for the SaskParty remains in the rural areas, voter intentions in Regina appear to have shifted slightly. While the two major parties were in a statistical tie in the Queen City as recently as two weeks ago, our latest poll suggests that the SaskParty has pulled ahead since Easter. One half (50%) of decided Regina voters plan on casting their ballot for the SaskParty, up from 44% in mid-March, with the NDP now trailing at 38%. The SaskParty maintains its lead in Saskatoon. Research Details A total of 1,500 randomly selected SaskWatch Research® panel members participated in the online research study from March 28th to 30th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.   For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

16 Mar

Posted at 13:34h in News Release, OnTopic, Polls, Saskatchewan
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Press Release: March 16th, 2016 A new independent Insightrix Research online poll finds more voters plan to cast their ballot in favour of the SaskParty on April 4th when compared to the past several months. Presently, 61% of decided Saskatchewan voters(#) state they would cast their ballot for the SaskParty, while 29% would vote for the provincial NDP and 6% for the Liberals, if a provincial election were held today. Equal proportions (2%) would vote for either the Green Party or the Progressive Conservatives. Support for the SaskParty has steadily risen from an all-time low in November of last year, with continued momentum since the official start of the election. In contrast, support for the NDP has remained relatively steady over the past several polls. Demographically, those aged 18 to 34 are less likely to say they plan to vote for the SaskParty and more likely to support the Liberals. However, one half of the younger generation still intend to vote for the incumbent party. No differences are noted by gender. Regionally, we continue to see greater support for the SaskParty in the rural areas and greatest support for the NDP in Regina. In fact the two major parties are in a statistical tie in the Queen City. However, the SaskParty currently has a strong lead in Saskatoon and is up from 47% in our November 2015 poll. Our poll also asked Saskatchewan residents how much of an impact various factors have on their decision of which party to vote for. The findings illustrate items that have the greatest impact relate to a party’s stance on specific issues and the party’s past performance. Of note however, the leader of a party has a greater impact than the MLA running in one’s local riding. Perhaps the above findings provide some explanation of the voter intention, given that more Saskatchewan residents find Brad Wall to be more personable than Cam Broten. Part of the issue appears to be the fact that one third of Saskatchewan residents feel they do not know enough about Mr. Broten to comment on his personable nature. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study from March 14th to 16th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca #Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....