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28 Mar

Posted at 02:45h in News Release, Saskatchewan
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Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking legal action against the federal government in regard to the federal Greenhouse Gas Pollution Pricing Act (i.e., the carbon tax). Results from this independent survey indicate that one half (51%) of residents strongly support this stance and another 16% somewhat support it. A majority of residents within all age ranges support the provincial government although support rises with age (18-34: 60% support, 35-54: 69% support and 55+: 72% support).  Support is lower in Regina (53%) and Saskatoon (57%) than in the remainder of the province (76%). Most of those who support the legal action most commonly believe the Act will result in price increases, have minimal benefit to reducing pollution, be harmful to the provincial economy and simply be one more tax.  One half say they do not support the Act because they believe the federal government does not have the right or jurisdiction to impose such a tax.  Findings are uniform across demographic variables. Among the 22% who oppose the provincial government stance, most feel the Act will limit environmental impacts caused by industry, while one half feel it would limit impacts caused by consumers, it would be beneficial to the provincial economy or simply feel the federal government has the right to impose such a tax. *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between March 5 and 7, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.dev1.commandbase.ca/market-research-industry-blog/.   For more information, please contact: Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.290.9599 Email: lang.mcgilp@insightrix.dev1.commandbase.ca Web: insightrix.dev1.commandbase.ca...
 

14 Dec

Posted at 17:16h in Corporate, Saskatchewan
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Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated with their adoption, and 10 animals get to find a forever home for the holidays. This year, we’ve sponsored 6 cats and 4 dogs from the Battlefords Humane Society. We’ve covered the adoption fees, spaying and neutering, microchipping and registration, your pet’s first vaccinations, a free vet check, 30 days of free pet insurance and a complimentary year’s registration with the Human Society. All these animals need now is a new friend to give them ride to their new, caring and lasting forever homes. Remember, pets are a big responsibility. Be sure you can provide a lasting and loving home before adopting. Meet the Insightrix 10 Blue is a 2-year-old blue heeler mix who has been at the shelter since October 10. He loves playing outside and going for walks, belly rubs and spending time with people. Blue will do best in a home without other cats or dogs, as he doesn’t share or play well with other animals. *Update - Blue was adopted on January 7! Congrats Blue! Hope is a 3-year-old Boston terrier/bulldog mix who was with the shelter since September 19. *Update - Hope was adopted earlier this week and is now happy at her new forever home. Dainty Daisy is a domestic shorthair mix who is just over a year old. She has been at the shelter for over a year now. She is a very unique and quiet cat who likes snuggles almost as much as she likes to show off and play – depending on her mood. She gets on well with other cats and enjoys the company of people. *Update - We are delighted to tell that Dainty Daisy found her forever home on December 31. Way to go Daisy! Noodle is a domestic shorthair mix who is almost one year old. Noodle came to the shelter last January so badly frozen that her ears were bent over and frozen solid. She has recovered well and now is a super sweet little cat who loves to play with her toys and her cat friends, and is always down for a good snuggle. Nova is a malamute/shepherd cross who was born at the Battlefords Humane Society shelter at the end of April this year. She is a super sweet and gentle dog with lots and lots of energy. Nova prefers being outside and loves playing in the snow. She comes complete with the famous malamute howl (which makes her popular at sing-a-longs) and likes to talk and express herself. *Update - We're happy to say that Nova found a new family and was adopted on December 14. Congrats Nova!  Skye is a husky mix who is 1 and a half years old. Skye came to the shelter in early October and has been there now for 2 months. She absolutely loves people, especially kids, and gets along well with other dogs – she's even good at making friends with cats! *Update - Skye was adopted on December 19 and she is happy she'll be spending the holidays with her new family. Congratulations Skye! Shiver is a 3-year-old domestic shorthair mix who has been at the shelter since November of 2017. When Shiver got to the shelter, he was badly injured and needed surgery to repair his pelvic bones, which were broken. Shiver has since recovered fully and is now a healthy, hearty and happy cat who just needs a home and a family. Elantra is a tortoise shell mix who is almost 2 years old. She has been at the shelter since March 2, 2018. When Elantra got to the shelter, she was badly frozen, especially her ears which she later lost. Having no ears has never stopped Elantra from being a super friendly and loving cat, who is happy to be anywhere there are people. *Update - Elantra was adopted to a new and happy home on December 27. Congratulations Elantra! Simon is a domestic shorthair has been at the shelter since mid-October of last year. He’s one and a half years old and is super friendly, loving cuddles, snuggles and chin scratches. Simon is a really loving and sweet cat.   Solar is a male shorthair mix who is just about 1 and a half years old. Solar has been at the shelter since September of 2017 – a little over a year at this point. He loves attention almost as much as he loves food – soft cat food is his favourite. He is a super relaxed cat, who can usually be found napping in the nearest sunbeam. *Update - Solar was adopted! He found a happy new home on January 9. Congrats Solar! Bring home the Insightrix 10! If you’d like more information on how you can help bring home one of the Insightrix 10, please contact the Battlefords Humane Society. We’ll be giving regular updates on the adoptions as they come. Follow our social networks and get all the latest news about the Insightrix 10. Insightrix Facebook Twitter Insightrix Instagram SaskWatch Research Facebook SaskWatch Research Instagram...
 

14 Dec

Posted at 10:19h in Infographic, News, Saskatchewan, SaskWatch Research
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Recently, Insightrix Research independently ran a survey from November 26 to December 3, 2018, to find out more about whether the stockings in Saskatchewan were hung by the chimney with care, in hopes that St. Nicholas soon would be there. Residents share their insights on their holiday purchase intentions, including how much they plan to spend, where they plan to purchase gifts and their online holiday shopping behaviours in 2018. Of those surveyed… 93% of Saskatchewan residents say they plan to purchase holiday gifts this year. And as the prairie children were all nestled snug in their beds, some seniors and grandparents (55+) decided they did not want to bend. “Purchase gifts?” they said, with a big hefty sigh...
 

22 Nov

Posted at 00:30h in News Release, Saskatchewan
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For Immediate Release: November 22, 2018 In an independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they were likely to buy at least some of their holiday gifts between Black Friday and Cyber Monday in 2018, as well as how much they plan to spend in each event. Between 2017 and 2018, there has been a slight decrease in likelihood to purchase holiday gifts during this period. Further, while there has been a slight decrease in participation in Black Friday sales, there has also been a slight increase in participation in Cyber Monday sales online. Additionally, in 2018, for those who plan to engage in holiday shopping between Black Friday and Cyber Monday, individuals with at least one child in their household are more likely to purchase holiday gifts between November 23 – 26. Millennials are the age group who are the most likely to purchase holiday gifts between Black Friday and Cyber Monday.   Saskatchewan Residents’ Plans for Black Friday/Cyber Monday Holiday Shopping 2018 Fifty percent (50%) of Saskatchewan residents plan to do at least some of their holiday shopping between Black Friday and Cyber Monday in 2018. This is a slight drop from 2017, in which 54% of Saskatchewan residents planned to shop during these events. In 2018, of those who state they plan to do at least some of their holiday shopping between Black Friday and Cyber Monday, 63% of those with one or more child in their household plan to shop for holiday gifts during this period (compared to 43% of those without), as do 56% of women (compared to 44% of men). By age, those aged 18 – 34 years old (61%) are the group who plan most to purchase at least some of their holiday gifts between Black Friday and Cyber Monday, followed by 57% of those aged between 35 – 54 years and 35% of those aged 55 or more years. Holiday shopping isn’t the only reason Saskatchewan residents may participate in Black Friday or Cyber Monday – of those who don’t plan to make a holiday purchase between Black Friday or Cyber Monday, 13% say they plan to shop on or between Black Friday or Cyber Monday for other reasons.   Sask. Residents’ Participation in Black Friday Sales Of those who plan to do at least some of their holiday shopping between November 23 - 26, 71% state they are likely to do so on Black Friday in retail stores. Of this group, millennials (aged 18 – 34 years) make up the largest portion (77%), followed by those aged 35 – 54 years old (72%) and those aged over 55 years (60%). Planned Black Friday Spending by Saskatchewan Residents Of the group who plan to participate in Black Friday sales to do at least some of their holiday shopping on November 23, 42% state they plan to spend between $101 - $250. In 2018, 3% state they plan to spend more than $1,000 at Black Friday sales. D3: How much do you expect to spend during Black Friday sales? When asked if they plan to spend more, less or about the same amount as they did at Black Friday sales last year, nearly one half (48%) state they plan to spend about the same amount. Further, 22% of men who plan to attend Black Friday sales plan to spend more than they did last year, compared to 12% of women. Sask. Residents' Planned Participation in Cyber Monday Online Sales Almost seven in ten (66%) of those who plan to do at least some of their holiday shopping between November 23 – 26 state they plan to participate in upcoming Cyber Monday sales online. This is a slight increase since last year, in which 64% stated they plan to participate in the online sales event. Of this group, millennials (those aged 18 – 34 years old) represent the largest contingent (77%), followed by those between 35 – 54 years old (69%) and those aged over 55 years (47%). Further, more than seven in ten (72%) of those with one or more children in their household plan to participate, compared to 61% of those with no children. Planned Cyber Monday Spending by Saskatchewan Residents Of those who plan to participate in Cyber Monday sales online, more than three in ten (34%) state they plan to spend between $101 - $250, while 18% state they plan to spend between $251 - $500. D6: How much do you expect to spend online during Cyber Monday sales on November 26? When asked if they plan to spend more, about the same or less than they did at Cyber Monday online sales last year, 13% stated they plan to spend more than they did last year. This is a slight decrease from last year, when 18% stated the same. For a printer-friendly .pdf of this release, please access it here:  RELEASE - Saskatchewan Residents Black Friday and Cyber Monday 2018 (November 22, 2018) *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between November 5 and 8, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted. Specific quotas included the following: The division of North and South is based on the first three digits of postal codes (FSAs) and is indicated by the red line in the map below: Age and Gender Quotas Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. For more information, please contact: Marketing & Communications Coordinator Email: info@insightrix.dev1.commandbase.ca  Telephone: (306)657-5640 Ext. 240...
 

24 Oct

Posted at 14:30h in Corporate, News, Saskatchewan
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  It looks like it’s going to be spooky in Saskatchewan for Halloween 2018. We ran an OnTopic survey with 800 people from all over Saskatchewan on our online panel, SaskWatch Research®, earlier this month to find out how Saskatchewan residents plan to spend their Halloween in 2018 – and we found out that more than half of Saskatchewan residents (59%) plan to celebrate the spookiest holiday this year. This is less than the 66% who planned to celebrate Halloween in 2017. We also found out that about the same amount of men (60%) and women (58%) plan to celebrate Halloween in 2018, and that more folks with more than one kid in their household (77%) plan to get in on the fun than those without any children (48%). Saskatchewan residents of Indigenous ancestry (70%) are also more likely to plan to get in on the Halloween festivities.   What will they get up to for Halloween 2018? When we asked Sask. residents who said they planned on celebrating Halloween 2018, we got a whole range of responses. According to our survey, it looks like Saskatchewan residents are planning a traditional Halloween this year. The top responses we received were: hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/TV show at home (27%), eat the kids’ candy once they’ve gone to bed (23%), go to a haunted house (15%) and dress up the family pet in a costume (12%). Is it possible to be a Halloween Grinch? Maybe – as 1% of residents who plan on celebrating Halloween also plan to turn off the lights and hide when the doorbell rings.  Where will Saskatchewan trick or treat this Halloween? Saskatchewan residents have a whole lot of choices when it comes to where they plan to trick or treat this October 31. Of the folks who stated they were planning to take the kids or grandkids trick or treating, 38% said they plan to stick to their local neighbourhood/close to home, 17% said an unspecific neighbourhood, 14% stated they plan to trick or treat at friends’/families’ houses, 10% had a specific neighbourhood in mind and almost one in ten (9%) said they plan to hit up malls/businesses for their candy.  Stop trick or treating? At what age? We asked everyone who completed our survey what age they thought it was appropriate to hang up the pillow case for good and stop trick or treating. What we found out was that almost one third (31%) of Sask. residents think that you are never too old to trick or treat. Respondents between 18 – 34 years old (41%) and between 35 – 54 years old (35%) are more likely to hold this view than those over the age of 55 years (19%). Also, women (34%) are more likely to agree to the statement than men (28%). Of those who thought that trick or treating should have some age limit placed upon it, 28% believe that pre-teen (11 – 13 years old) is the age to give up the candy hunt. Grandma and Grampa agree – 36% of those over the age of 55 years think pre-teen is the right age to give up trick or treating. In descending order, here were the other responses to the question of what is the appropriate age to quit trick or treating: 14 years old – 23% 15 years old/16 years old – 6% 10 years of age or younger – 5% Kids shouldn’t be trick or treating anyway – 2% (What?! Come on folks!)    Lots of Halloween fun on the way for Saskatchewan! It turns out that many Saskatchewan residents are planning on getting in on the fun this Halloween. And many of those planning to celebrate Halloween have a range of plans for activities. Trick or treating remains a relatively popular activity, judging by the number of residents planning to hand out candy this year and take the kids or grandkids trick or treating - and the places they plan to go to get that candy are quite varied. What are you getting up to for Halloween 2018? Let us know through our SaskWatch Facebook account or on our Instagram account. We’d love to hear your plans! For more information, please contact: Marketing & Communications Coordinator Email: info@insightrix.dev1.commandbase.ca  Telephone: (306)657-5640 Ext. 240 About SaskWatch Research Insightrix began developing its SaskWatch Research® online market research panel in 2007. Presently, there are over 18,000 active panel members, representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. Optimize your research using Insightrix OnTopic® Omnibus Surveys Omnibus research is a quick and cost-effective effective research tool that doesn’t break the bank. Our monthly omnibus sample is random and representative: we set quotas by region, age and gender to ensure the sample matches the distribution of the population.  We provide guidance on question wording and ensure the results from your questions remain confidential and available only to you. ...
 

05 Oct

Posted at 10:06h in Corporate, Infographic, OnTopic, Saskatchewan
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How will Saskatchewan residents be celebrating Thanksgiving this year?   For the most part, most of Saskatchewan will be celebrating Thanksgiving 2018! We ran an OnTopic® survey between September 17 – 20, 2018, with members of our SaskWatch Research® online panel in all parts of Saskatchewan to find out how residents of the province plan on spending their Thanksgiving 2018. We found out that most residents of the province (87%) plan to celebrate Thanksgiving in some way. We also learned that more women (90%) than men (84%) are planning to celebrate the holiday. Age seems to have some bearing on Thanksgiving plans, as well. Interestingly, more young residents are planning to celebrate Thanksgiving in 2018 than older residents of the province. Nine out of ten (90%) residents aged between 18 – 34 years old stated they plan to celebrate their reasons for being thankful – a full 7% more than those aged 55 years and older (83%). Less statistically significant, but still worth noting, 89% of those aged 35 – 54 reported they also plan to celebrate a Canadian Thanksgiving in 2018. How will Saskatchewan residents celebrate Thanksgiving 2018? By a great margin, it turns out that Sask. residents really enjoy eating with their loved ones over Thanksgiving. More than nine out of ten (94%) respondents who said they planned on celebrating Thanksgiving in 2018 reported that having a meal at home with friends and/or family was the way they plan on celebrating the holiday in 2018. While Thanksgiving dinner was by far the most popular planned activity in 2018, Sask. residents who said they plan on celebrating the holiday also said they plan to watch football (17%), decorate their homes (15%) or enjoy a meal out at a restaurant with friends and/or family (5%). Only 4% of those who plan on celebrating this year said they plan on decorating their places of work, 3% said they had other plans entirely – and 2% said they plan on enjoying the holiday all alone. What will Saskatchewan residents eat for Thanksgiving 2018? Now that we know that eating with friends and/or family is on everyone’s mind this year, let’s look at what Saskatchewan residents who plan on celebrating the holiday will be sitting down to at Thanksgiving dinner in 2018. Not surprising was that 85% of them stated they plan to go back to that tried and true Thanksgiving champion – turkey - for Thanksgiving dinner. This may be a case of not fixing what isn’t broken, as many of those reliable Thanksgiving dinner sides were also mentioned. Seventy-six percent (76%) stated they plan on enjoying some stuffing for dinner, 74% said they were looking forward to having gravy and 74% said they want to get some mashed potatoes in, as well. Pumpkin pie is looked forward to by 71%, and 45% anticipate cranberry sauce in their future. Dinner rolls are also looking like a popular choice (43%) and almost four in ten (39%) plan to partake in some ham rather than the more popular Thanksgiving turkey. Apple pie is once again dominated by the choice for its rival, pumpkin pie – only 29% of those who plan on celebrating Thanksgiving plan to eat it this year. Sweet potatoes are something that one quarter (25%) look forward to, 8% plan to eat wild game and only 2% are planning to choose fish for Thanksgiving dinner. More than one in ten (11%) of those who plan to celebrate Thanksgiving plan to eat something else entirely. Check out the word cloud below for some of these Thanksgiving dinner choices (responses depicted larger were more popular and smaller ones were less popular).  Thanksgiving dinner continues to be a big deal in Saskatchewan It looks like Thanksgiving remains something that many Saskatchewan residents look forward to and plan for – and younger residents seem to be embracing the holiday more than their older counterparts. Thanksgiving dinner is the most popular planned activity to celebrate the holiday by quite a large margin, but Sask. residents also plan to watch football and to decorate their homes.    We also learned that traditional choices beat out more unconventional ones when it comes to Thanksgiving meal planning in Saskatchewan in 2018. Pumpkin pie and turkey are still the people’s champions when it comes to Thanksgiving dinner choices, beating out apple pie and ham by quite a bit. There may be something to not fixing things that aren’t broken after all. To view the full infographic, click here.  Do you want to participate in fun and interesting research like this? You can! Register with SaskWatch Research® today and start participating right away. SaskWatch Research is Saskatchewan’s largest online research community, comprising over 18,000+ Saskatchewan residents from all over the province. When you become a SaskWatch member, you’ll have the opportunity to weigh in on important issues in Saskatchewan, and have your voice heard on concerns related to brands and businesses. ...
 

07 Sep

Posted at 13:20h in Corporate, Infographic, OnTopic, Saskatchewan
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Insightrix recently ran an OnTopic survey to determine the state of philanthropy in Saskatchewan. Saskatchewan residents are a pretty charitable bunch, with 95% of Saskatchewan residents reporting they have donated money to a charitable organization at one point or another. Those charitable contributions add up – and the organizations Sask. residents are donating to and the amounts they are donating haven’t changed much over the last year. Where are they donating? When comes to the percentage of their charitable donations, residents still donate as much as they did last year to organizations in the field of healthcare – 40% this year and 40% in 2017. For those who report that they have donated to a charity, a similar story can be seen in donations to hospitals (36% in 2017 and 34% in 2018), pet shelters (32% in 2017 and 34% in 2018) and to food banks (41% in 2017 and 39% in 2018). The only real fluctuation occurs in donations to religious organizations, whose donations have increased from 34% of the monies donated by residents who donated to charities in 2017 to 41% in 2018. Where are they volunteering? In 2018, Saskatchewan volunteers participated in a wide range of activities, such as fundraising, event organizing, participating as a board member and many more activities. In fact, in the past 12 months, 55% of Saskatchewan residents participated in volunteer activities at some time or another. For some activities, volunteerism in Saskatchewan has increased to some degree. While 64% of Saskatchewan residents who volunteered engaged in fundraising activities in 2017, that number grew to 77% in 2018. A similar situation emerges when looking at organizing and coordinating (66% in 2017, 75% in the last 12 months) and maintenance volunteering (37% in 2017 and 51% in the last 12 months). Acting as a board or committee member, on the other hand, is something just as many Saskatchewan volunteers got up to in 2017 as they did in the past 12 months – 59% of Saskatchewan volunteers. Why did they do it? According to those who were involved in volunteering in Saskatchewan, for the most part, being a volunteer was something they benefited from. Beyond a feeling of having done something worthwhile, some volunteers stated they benefited physically through their activity – 55% of those who volunteered in the past 12 months said they feel healthier, and 77% stated it improved their mood. It wasn’t just physical benefits for volunteering, though. Of those who volunteered in the past 12 months, 40% stated they benefited through increased time management skills, and a whopping 74% said they now enjoy improved people and teamwork skills. Do you want to participate in fun and interesting research like this? You can! Register with SaskWatch Research® today and start participating right away. SaskWatch Research is Saskatchewan’s largest online research community, comprising over 18,000+ Saskatchewan residents. By becoming a SaskWatch member, you can weigh in on important issues in Saskatchewan, and have your voice heard on concerns relating brands and businesses. Learn More >>...
 

20 Jul

Posted at 15:10h in Corporate, News Release, Saskatchewan
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Saskatchewan residents are concerned about the Canada/U.S. trade dispute. FOR IMMEDIATE RELEASE: JULY 20, 2018   In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing regarding world affairs.   Trade Dispute Perceptions Saskatchewan residents were asked which of the following statements reflect how they feel about the Canada-U.S. trade dispute. They could pick more than one statement. One half (50%) feel Canada is being bullied, 45% feel the relationship has been damaged but will repair itself over time and 44% feel they are prouder to be Canadian.  Q5: Which of the following describes how you feel about the trade dispute? Base: All Respondents, (n=805).  Overall, 87% of residents are concerned about U.S. President Donald Trump’s statement that the current U.S. and Canada trade dispute “is going to cost Canadians a lot of money” (note: this question is not graphed in this report but was asked to all respondents, n=805). As a result of the trade dispute, approximately 7 in 10 residents say they are likely to stop buying U.S.-made goods (70%), to stop or reduce travel to the U.S. (70%) and to not purchase goods from U.S. retailers in Canada (67%).  Q4. Because of this trade dispute, how likely are you to… Base: All Respondents, (n=805).   Support for Retaliatory Tariffs In total, two thirds (67%) of Saskatchewan residents support the retaliatory tariffs enacted by the Canadian government. Another 17% did not support the retaliatory tariffs, and 16% were unsure. Q8: Do you support or oppose the retaliatory tariffs enacted by the Canadian government? Base: All Respondents, (n=805).   Confidence in World Leaders Most Saskatchewan residents (80%) indicated they do not have much or any confidence in Donald Trump to do the right thing in word affairs, compared to 72% for Russian President Vladimir Putin. Canadian Prime Minister Justin Trudeau also received low ratings, with 61% of Saskatchewan residents having not much or no confidence that he will do the right thing. By contrast, German Chancellor Angela Merkel enjoys fairly high confidence levels, with 50% of Saskatchewan residents indicating they have a lot or some confidence that she will do the right thing regarding world affairs. This is followed by U.K. Prime Minister Theresa May (45%), French President Emmanuel Macron (44%), Canadian Prime Minister Justin Trudeau (38%) and Chinese President Xi Jinping (30%). Q1. Please indicate how much confidence you have in each leader to do the right thing regarding world affairs. Base: All respondents, (n=805). *** Research Details A total of 805 randomly selected SaskWatch Research® panel members participated in the online research study between July 10 and 12, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted. Specific quotas included the following: The division of North and South are based on the first three digits of postal codes (FSAs) and is indicated by the red line in the map below: Age and Gender Quotas Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members, representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit: https://insightrix.dev1.commandbase.ca/saskwatch-research-online-panel-saskatchewan/ About Insightrix Research Insightrix is a dynamic, Western Canadian, full-service market research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.dev1.commandbase.ca/market-research-industry-blog/ About MRIA Gold Seal Insightrix is a member of the Market Research and Intelligence Association (MRIA) and adheres to the MRIA Code, which contains principles of professional practice in the conduct of our work. Our adherence to the Common Standards of Disclosure is our commitment to the high standard of ethics in our relations with research participants, our clients, the public and the market research industry. For complete details visit: https://mria-arim.ca/ For the complete press release, detailed tables and questionnaire visit here.  For more information, please contact: Insightrix Research Inc. Email: info@insightrix.dev1.commandbase.ca  Web: insightrix.dev1.commandbase.ca...
 

04 Jul

Posted at 08:46h in Business, Manitoba, OnTopic, Saskatchewan
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Gauge citizen engagement - check in with the people who matter most Imagine you are a manager within a municipal department and/or provincial ministry. Now, imagine you are asked if citizens are aware of and satisfied with your department’s services, or perhaps if they have seen and can recall your department’s ad campaign.   Yikes!  How are you going to do this? How can you measure your success and get data to help in planning your next steps? OK – take a minute to breathe. It’s not really happening! This situation is fictional, of course. After all, this isn’t 1988. Today, you can easily get this data! However, budgets are tight and you need research that is not only timely, but that is affordable as well. Policy planning cannot be built on intuition. To do any good planning upfront or to validate those plans later, you need a pulse check to ensure initiatives or plans are on the right track - and any good plan has proper research behind it. How does omnibus research work? Government employees who employ omnibus research work together with research professionals to develop expertly crafted research questions to obtain the information they need. These research questions can be asked in one or two ways, either as closed or open-ended questions, depending on the kind of intelligence desired. Examples of closed questions Closed questions are designed to get a specific response from the population – either a yes or no answer, or perhaps a response to a multiple response question (one that asks for responses that involve picking one or more responses from a pre-determined list of possible responses). Example of an open-ended question Open-ended questions ask the population for a verbatim response, allowing for you to obtain citizen engagement in their own words. With the choice of either open-ended or closed questions, you have the choice of asking either qualitative or quantitative research questions – meaning there is virtually no end to the types of issues you can examine.   What kinds of market research are available to government managers? With omnibus research, you can obtain intelligence of almost any kind, and benefit from consultation with experienced researchers to ensure the survey is accurate and regionally representative. Measure citizen engagement and citizen participation in new or existing initiatives. Understand how initiatives have performed with the people who matter most – residents in your province or city itself. Provide needed information to inform stakeholders of the importance of a cause or issue. Answer objections that may be raised about a proposed policy change before rolling it out. Demonstrate popular support for a specific policy or program.   There are very few research topics market research cannot answer for governments. In the past, Insightrix has provided research insight on many policy and planning decisions. Awareness and usage of government services Recall rates of government advertising campaigns Satisfaction with specific government services Citizen opinion research relating to hot-button issues like the legalization of cannabis, anti-bullying policies, etc.   Government can do fast, lean research In times of shrinking budgets, the research budget is often one of those hardest hit. Maximize research budgets by employing omnibus research. Omnibus research allows you to do fast, lean, regionally representative research at a fraction of the cost of custom studies. How fast? Omnibus research allows for you to submit research questions and receive actionable data and insight back in just a few days. With the Insightrix omnibus service, you can begin a research project, put it into field and receive valuable insights back in only 7 days from beginning to end. How affordable? Omnibus research projects field multiple research projects together, all at once, at the same time every month. Combining questions from multiple research projects in a single survey increases government purchasing power by spreading costs across a larger sample. Choose the sample The Insightrix omnibus service, OnTopic™, allows you to choose the geographic location of interest. If you’d like to know about what people in Regina or Saskatoon feel about a specific topic to validate initiatives against the opinions and beliefs of those regions or against those of rural or northern demographics, OnTopic can accommodate. OnTopic allows for sample to be taken from either Saskatoon, Regina, southern Saskatchewan, northern Saskatchewan, or just one of these places - or all at once for the whole province. We set age, gender and region quotas to ensure the sample is representative of the area of interest. If you are a government decision maker in Manitoba, we’ve got you covered too. Insightrix OnTopic gets you regionally representative sample that is either specific to Winnipeg or province wide. How you use omnibus research is up to you. Are you interested in using omnibus research? The Insightrix omnibus service, OnTopic, is just an email or phone call away. Our experienced researchers and analysts are here to consult with you on the formulation of research questions, to put them into field and to assist in making the most out of the results. We run OnTopic once every month in Saskatchewan on the first Friday of every month, and we provide detailed tables that contain useful, actionable insights only a week later on the following Friday. We also do follow the same process in Manitoba, on the following week. Get the intelligence you need for a fraction of the cost of custom research projects.   ...
 

28 Mar

Posted at 11:01h in Corporate, News Release, OnTopic, Saskatchewan
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Seven in ten social media users in Saskatchewan have witnessed racial/ethnic bigotry on social media. In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked how social media has impacted their lives. Sixty percent (60%) of Saskatchewan social media users indicated it had both a positive and negative impact on their lives. Another 14% felt it didn’t change their lives, 11% indicated it had positively impacted their lives, 6% indicated it had negatively impacted their lives, 4% said they never use social media, 2% were unsure and 3% have quit using social media altogether. Despite indicating social media has had some positive impact on their lives, more than one third (34%) feel the behaviour of others on social media has negatively impacted their lives. In fact, 59% of Saskatchewan social media users feel social media has led them to have a more negative view of society. Another 22% indicate it has had no impact on how they view society while only 7% thought it has led to a more positive view of society. Another 12% indicate they are not sure.  In what way has social media changed the way you view society as a whole? (% of SK Social Media Users) Men (65%), compared to women (53%), are more likely to indicate social media has led them to have a more negative view of society, as are those aged 18 to 34  (64%) and 35 to 54 (63%). Older Saskatchewan social media users aged 55 or older were more likely to indicate social media has no impact on how they view society (30%). Witnessing Online Harassment These negative perceptions are likely influenced by having witnessed someone being harassed on social media. Overall, more than half (55%) of Saskatchewan social media users indicate they have seen someone, other than themselves, harassed on social media. This number is higher among those aged 18 to 34 years old (76%) and 35 to 54 years old (59%). When asked what types of harassment they have witnessed others experience on social media, more than two thirds (70%) report witnessing racial harassment, 59% report harassment based on political affiliation, 59% report sexist/gender-based harassment, 57% report body shaming, 56% report religious intolerance, 55% report threats or intimidation and more than one half (51%) report witnessing homophobic/sexuality-based harassment on social media.* What forms of harassment have you witnessed  while you have been on social media? (% of SK Social Media Users) Those Saskatchewan social media users aged 18-34 years old are more likely to report having witnessed revenge porn (15%), harassment of disabled persons (40%), impersonation/catfishing (36%) and sexist/gender-based harassment (68%). Those with children in the household are more likely to indicate they have witnessed threats and intimidation (61%) on social media. Victims of Harassment Two in ten (21%) Saskatchewan social media users report having once been a victim of harassment on social media. Those aged 18 to 34 years old (36%) and those of indigenous ancestry (32%) are more likely to indicate they have been a victim of harassment on social media.  When asked what types of harassment they have experienced, 47% of Saskatchewan social media users indicate threats and intimidation, 34% indicate body shaming, 28% indicate sexist/gender-based harassment and 24% indicate harassment based on political affiliation.* *Respondents were given the option to make multiple selections; therefore, percentages total more than 100%. Potential for Discontinuation The negative impact of social media appears to be taking a toll on Saskatchewan social media users, with one third (34%) indicating harassment on social media has made them at one time want to discontinue the use of one or more forms of social media altogether. Another 9% of Saskatchewan users indicate they have already discontinued at least one form, and 57% indicate they do not plan discontinue. Research Details A total of 804 randomly selected SaskWatch Research® panel members participated in the online research study between February 5 to February 8, 2018. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents (n=804). Detailed information on this release is available upon request.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca.  ...