When it comes to knowing her clients, Sally gets it.
Sally understands that in today’s business world, you have to know who your clients are if you want to be successful.
Sally knows no matter the quality or appeal of your product or service (even if it is the highest quality accordion...
We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research.
These events will take place in the afternoons of April 25, 2017, in Regina, and April 26, 2017,...
Research can be conducted for a number of reasons, one of which is to shape policy. Advocacy research’s main purpose is to influence formal and informal policies created by policymakers. Therefore, it is important to gather solid data so that your research clearly shows the needs or problems you want...
If you have ever had to make the case for conducting more market research in your business you need look no further than the happiness survey conducted last year. Everyone wonders how they can be more happy, and many of the answers that people come up with are rather predictable,...
PRESS RELEASE: February 14th, 2017
Words used by Saskatchewan Residents to Describe President Trump
In a recent independent poll conducted by Insightrix Research Inc., opinions of Trump are largely negative. When asked what words or phrases first enter one’s mind, common responses include racist, bully, sexist, arrogant and egotist.
Concern
In addition, concerns about...
In a recent article entitled 3 Risks of Social Media-only for Building a Branded Community found on Stacy Jackson’s blog the author writes about the place of social media platforms and the importance of an online branded community. Social media platforms are changing and maturing, and this has great significance...
Qual Day in Canada
Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye tracking technology along with apps...
PRESS RELEASE: January 27th, 2017
In a recent independent poll conducted by Insightrix Research Inc., 84% of Saskatchewan residents report they are aware that changes to impaired driving laws have taken place in Saskatchewan this year.
When specifically prompted with the following two impaired driving laws that took effect on January 1st,...
Adobe Begins the Switch to the Cloud
In a recent article by Patrick Seitz, entitled Adobe Systems CEO Touts ‘Textbook Transition’ To Cloud recently published on Investor’s Business Daily, the author got a chance to sit down with the CEO of Adobe Systems (ADBE) and discuss their overwhelming five year success,...
This Bot Can Track Emotions
In a recent article entitled We Made a Facebook Messenger Bot to Track People’s Feelings about the Election looks at how The Washington Post created a bot to track emotions of a sample group leading up to the election. The bot named Feels was created to...