How Black Friday & Cyber Monday Have Changed
In a recent article on Digiday.com entitled 5 Charts Showing Why Cyber Monday is Doomed the author, Shareen Pathak, looks at the changing trends both with the relatively new consumer holiday Cyber Monday and it’s distinction from Black Friday. For many shoppers, the...
Developing UX and UI can be tricky
In a recent article Arita Roy shares his experience in an article entitled What 2 Years of Android Development Have Taught Me the Hard Way. In the article he looks at the key things he learned in helping develop a solid product that was...
In a recent article relating to Democratization of Information and Trust Levels, entitled 2016 Edelman Trust Barometer Finds Global Trust Inequality is Growing, Michael Bush shares with PR Newswire about this year’s findings of the annual Edelman Trust Barometer study.
In this year’s 2016 report he shares how there has been a...
Customer research is crucial
In a recent article entitled, How to Prioritize Customer Research when Everything is a Priority, author Michael Margolis looks at the common challenges that he hears when meeting with startups. Each week he meets with startup CEO’s and the common question that he hears again and again is...
Insightrix’s Final Online Panel Survey Accurately Predicts Saskatoon Civic Election Outcome
Much has been discussed about the Clark surge in the 2016 Saskatoon Civic Election. When a swing in votes happens over a matter of hours and days prior to Election Day, it can make polling very interesting. But it is...
User research is targeted research
In a recent article entitled User Research at Instacart the author Dave Hora looks at the power of targeted research. For those who don’t know, Instacart is an Internet-based grocery delivery service that promises to deliver your groceries within an hour. They deliver from Costco, Whole Foods,...
PRESS RELEASE: October 24rd, 2016
Final sprint to the finish in the Saskatoon Civic Election 2016
A new 650 CKOM / Insightrix Research online poll finds that there is a tight race between the three front-running mayoral candidates in the Saskatoon Civic Election for 2016.
Presently, 28% of those who intend to vote in...
PRESS RELEASE: September 23rd, 2016
Saskatchewan Residents Overwhelmingly in Favour of Increasing Regulations for Pet Businesses
The Animal Protection Act Awareness and Specific Provisions
Two-thirds (68%) of Saskatchewan residents are aware that Saskatchewan has an Animal Protection Act. Residents were asked if they support or oppose increasing specific regulations within the Act and overall,...
Get CX like Starbucks
Have you ever wondered how a company like Starbucks got to be so good at customer experience (CX)? We have found that a key to great customer experience comes through active and engaged brand communities that are able to provide dialogue between the customer and business, which...
When a luxury car company experiments with a technology like online communities to help gather market research and continues to expand year after year with that technology, you must conclude it is paying off.
That is what happened with Mercedes-Benz who first began using online communities in 2008 with Generation Benz....