Here we are again—2022, but perhaps with a little less optimism and a lot more hope? Another fresh start in front of us, as marketers, as brands, as customers and citizens, we are given an opportunity— Yes, it's exciting, but what now?
Many of us are ready to put that strategy...
Hybrid work means re-examining how the office space functions as employees flow between home and the office.
Hybrid work environments can provide new ways for employees to collaborate productively, but companies must intentionally create these opportunities.
At Insightrix, we've designed our new office to do just that, creating spaces to drive collaboration...
As two world-class organizations, the Saskatchewan Roughriders and Insightrix Research have many responsibilities within their communities. This video highlights how Saskatchewan businesses like Insightrix and the Roughriders can support one another, on and off the field.
The strong partnership between Insightrix and the Roughriders affirms our commitment to ensure strong economic...
Without members, your organization would look fundamentally different altogether.
Yet, even when you understand how critical your current members are, sometimes it is easy to focus on the products and services your business provides above your member's interests.
Your team may be focused on improving your products to generate more memberships. And...
"The only way to win is to learn faster than anyone else." – Eric Ries
There's a rite of passage book for business courses called "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries. And one of the critical components to Ries's strategy...
The Stories of Market Research: the Insightrix Podcast (SoMR) is BACK for Season 3! And to celebrate, we are excited to reveal our brand-new podcast player!
Same Great Content – Now With an Updated Look and Feel
Our new podcast portal highlights each episode in a digestible layout, where season one and...
At Insightrix Research, we believe it is vital to support our local business and not-for-profit organizations during these times. But all of us play a unique role in ensuring independent organizations remain at the heart of Saskatchewan.
As an effort to highlight some of our local community champions, Insightrix, in partnership...
In late December, Insightrix conducted an independent poll with Saskatchewan residents to understand how 2020 has impacted our lives. We asked residents how their work-life balance has changed, how productive they feel working from home, how 2020 has affected their overall health and the lasting perceived effect of 2020 on...
Living in the shoes of your research participants is a good way to learn about them.
At least, that is the general thinking around the research methodology of ethnography.
In its roots in the social sciences, this was very much how ethnographic research was performed – by living with and observing a...
In late January, Insightrix conducted an independent poll regarding Saskatchewan resident perceptions of Canada-U.S. relations, performance of Trump as president and opinions on other recent events. Here are the findings.
We surveyed 801 Saskatchewan residents on our consumer panel, SaskWatch Research®. Quotas are set by age, gender and region to match...