by Bonnie Hughes
I recently attended the Fuze Conference 2014 in Saskatoon. The conference, which was organized by the Saskatchewan Professional Marketing Association and the Saskatoon chapter of the International Association of Business Communicators, was a sold-out event that, as promised, both informed and entertained.
The conference was organized around the theme...
Oscar had a great time visiting the Magic Kingdom in Los Angeles! He was able to visit both Disney parks (Disneyland and Disney California Adventure), and he also headed over to Universal Studios for a day, where he went on almost every ride. For a Saskatchewan resident to be able...
This white paper provides an introduction to statistical and significance testing in market research and answers the following questions:
What does statistical testing mean, how is it shown, and how should it be interpreted?
Why are there multiple statistical tests, and how are they different?
What do terms like “margin of error” and...
Oscar recently took a day trip to Yosemite National Park in California. He was accompanied by a few Insightrix staff and a wonderful local resident who showed him many sights including waterfalls, deep valleys, grand meadows, and ancient giant sequoias. He did get a bit car sick on the winding...
According to a telephone poll conducted by Insightrix for CJOB News and Global News, the majority of Manitoba residents believe that marijuana should either be legalized and taxed or decriminalized. The poll surveyed 800 Manitobans and only 40% of respondents say that the current marijuana laws should remain unchanged.
For more...
Oscar recently took a trip to Alberta and spent some time at Sunshine Village, which is about 15 minutes away from Banff. While he was there, Oscar enjoyed the views of the mountains, took several gondola rides, and went snowboarding, taking on the double black diamond trails. He ended his...
According to a new independent poll conducted by Insightrix Research Inc., chances of having sex on Valentine’s Day are “lookin’ pretty good” for 32% of Saskatchewan residents who are currently in a romantic relationship. An additional 27.8% do not want to jump the gun and say that “the jury’s still...
In this fun video, Insightrix employees share their Valentine's Day plans and hopes for romance. Watch the video to see what staff members think about Valentine's Day.
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A recent poll conducted by Insightrix Research in collaboration with CJOB News/Global News shows that support for Stephen Harper and the federal Conservative Party is high in Manitoba. However, Justin Trudeau and the Liberals are gaining ground, particularly in Winnipeg. The poll found that 44% of Manitobans support the Conservatives,...
In collaboration with 680 CJOB News and Global News, Insightrix recently conducted a poll with Winnipeg residents and asked who they would vote for if a mayoral election were held that day. The poll found that 42% of decided voters would support Judy Wasylycia-Leis, 17% would support Gord Steeves, and...