Ad testing isn’t a thing of the past
It seems like every time forward-thinking marketers bring up ad testing these days, they are dismissed by their older, set-in-their-ways colleagues.
Concerns of cost and timeliness, as well as the idea that ad testing (in nebulously described ways) diminishes the creativity of your advertising...
***UPDATE***
The final three members of the Insightrix 10 have found forever homes! As of February 1, the final member of the group, Darlene, was adopted - meaning that all of the kitties Insightrix sponsored over the holidays have found homes. We at Insightrix would like to thank not only those...
Most Manitoba residents (88%) intend to buy gifts during the 2017 holiday shopping season.
FOR IMMEDIATE RELEASE: December 21, 2017
In a recent independent poll by Insightrix Research Inc., 88% of Manitoba residents reported they intend to purchase gifts this holiday season.
During this holiday season, 90% of women polled state they...
Most Saskatchewan residents (93%) intend to buy gifts during the 2017 holiday shopping season.
FOR IMMEDIATE RELEASE: December 21, 2017
In a recent independent poll by Insightrix Research Inc., 93% of Saskatchewan residents reported they intend to purchase gifts this holiday season.
During this holiday season, 95% of women polled state they...
In November, Insightrix and SaskWatch partnered on a campaign for SaskWatch members – giving residents of Saskatchewan the chance to win free groceries up to $1,000 to use at the grocery store of their choice while at the same time having a donation of $1,000 made to their local food bank.
Through...
PRESS RELEASE: DECEMBER 14, 2017
With the one-year anniversary of the Honourable Charlie Clark’s election as the Mayor of Saskatoon, and the one-year anniversary of the re-election of the Honourable Michael Fougere as the Mayor of Regina having both occurred recently, Insightrix® asked residents to weigh in on how both mayors have performed...
Throughout the month of November, Insightrix Research and SaskWatch Research ran a promotion to support and promote SaskWatch® – Saskatchewan’s favourite and largest market research community – as a way, not only to reward our new and existing community members, but as a way to give back to those who...
Black Friday is here again - and Saskatchewan is ready for some sales.
It used to be that Black Friday was an Americans-only event, with Canadians only able to get in on the deals by crossing the border and shopping in the United States. In the last decade or so, the...
Presentation of Market Research data remains a popular topic
In February of 2015, we published an article called 6 Creative Ways to Present Your Market Research Data that, before we knew it, became one of the most read and shared articles we’ve ever published.
Fast-forward two and a half years, and that article is...
Who celebrated Halloween this year?
It looks like it was a spooky one this year - roughly two thirds (66%) of the province planned on celebrating Halloween in 2017.
That number breaks down demographically to show more females (72%) planned on celebrating than males (60%). Urban residents (74% in Saskatoon and 76%...