Omnibus research is a quick and cost-effective effective research tool that doesn’t break the bank. Our monthly omnibus sample is random and representative: we set quotas by region, age and gender to ensure the sample matches the distribution of the population. Our research professionals can guide and advise you on designing the perfect questions for your research needs, or can develop complete questionnaires if desired. We always ensure the results from your questions remain confidential and available only to you.
Why do you need Omnibus Research?
Insightrix OnTopic® is our provincial online monthly omnibus that measures advertising recall, brand image and public opinion in Saskatchewan. OnTopic® is the ideal tool for taking the pulse of the general population (18 years and older) and finding out what people think. You don’t have to be in Saskatchewan to benefit from our omnibus service.
The general population samples provided through OnTopic® allow organizations from virtually anywhere to do lean research quickly and cost-effectively.
- Measure advertising recall
- Gain insight into your brand’s image
- Forecast trends
- Track public opinion on hot issues
Schedule
In Saskatchewan, questions are due at 9:00 AM on the first Friday of the month.
The online data collection field window runs from Tuesday to Thursday, and detailed tables are provided on Friday. The detailed tables include the frequencies for all your questions, cross-tabulations by standard demographic variables, including gender, age, education, income, and number of children in the household and region, and includes significance testing. Reporting and interpretation of the findings are also available for an additional charge.
To see the entire 2023 year of OnTopic dates, click here.
Pricing
Pricing varies by the type and number of questions asked on the omnibus. Volume discounts are available for those who purchase questions to run for multiple months.
The Saskatchewan OnTopic® employs our 18,000+ strong SaskWatch Research® online panel and offers fast turnaround data from niche segments like farmers, businesses, parents, specific age ranges and different regions of the province (e.g., Saskatoon, Regina, rural Saskatchewan). The cost of reaching niche segments depends on their incidence in the population. For more information on getting these groups, call us for a quote.
Insightrix Research charges a minimum fee for participation in the Insightrix OnTopic® omnibus service – the cost of two close-end questions.
Niche Segments
The Insightrix omnibus service can also provide fast turnaround data from niche segments like farmers, businesses, parents, specific age ranges and different regions of the province (e.g. Saskatoon, Regina, rural Saskatchewan).
The cost of reaching niche segments depends on their incidence in the population. For more information on getting these groups, call us for a quote.
Optional Deliverables
Raw Data
(SPSS or Excel)
PowerPoint Report
(includes key insights and implications)
Infographics
Motion Infographics
Video Research
Optional Highlight Reels
Any organization can employ OnTopic® to obtain a representative, general population sample of Saskatchewan.
The Saskatchewan OnTopic® employs our 18,000+ online panel and offers two sampling options: a representative sample of 800 Saskatchewan residents or, if greater accuracy is desired in the two major urban centres – 400 in Regina and 400 in Saskatoon.
