Listen to Stories of Market Research: The Insightrix Podcast and discover the informative stories and entertaining narratives that exist within the field of market research. On the podcast, we will interview research and business leaders across the country and internationally on market research issues of interest to market research and marketing firms, researchers of all kinds and anyone else with an interest in the field. Play our latest podcast below. Don’t forget to click that Share button!
Episode 1 – Ellen Eastwood – the role of the storyteller
In this episode, Ellen Eastwood, independent research and insights consultant, instructor with the MRIA and research storyteller, joins us from Toronto to discuss the evolution of market research reporting. Ellen is an independent research and insights consultant, instructor with the Market Research and Intelligence Association and research storyteller. She has over 17 years experience in market research, working with client and supply side companies to develop results-driven research programs and actionable insights. Her specialty is delivering strategic analysis that is relevant, digestible and easy to apply.
Information from the podcast:
MRIA Course on November 2, 2017 – The Essentials of Research Storytelling (Regina). This course will enable you to tell a great research story by illustrating the role of the storyteller at each phase of the research: from laying the story’s foundation, to finding the story, to telling the story in a clear and compelling way. Great stories don’t just emerge from the data – they are in development from the very beginning of the research process right through to the final presentation slide. For more information on this event, click here.
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