28 Apr What’s New In Advertising Research Blog

“I love it when a plan comes together.” This oft quoted line made popular from the 80s television series, The A-Team, mirrors my thoughts exactly regarding Insightrix’s What’s New in Advertising Research Luncheon.

When we first started developing the idea of having a luncheon to educate people in new methods of advertising research, it began with a question, “How do we get people to come?” It isn’t uncommon to plan a great and informative event and have little-to-no people actually show up! We certainly didn’t want to happen to our event, so we knew we had to work hard!

Once the content of the presentation was finalized we made an attractive event poster to draw people in. We knew that with our speakers’ combined knowledge and experience it wouldn’t be an issue to get people to come if the invitation was presented properly. Once it was created and emailed out to our contact list, we hit the phones. In less than a week we had over 50 people RSVP, which exceeded our goal.

From my perspective, it was exciting to actually witness the presentation. I enjoyed the summary of the new and innovative methods of advertising research, and how they differed. Lang and Majid are experts in their industry, but they also have a knack for explaining complex methods in a way that is easy for anybody to understand. As a whole, the luncheon was enlightening and a great overall experience. Aside from the educational presentation, it was great to reconnect with some familiar faces in the crowd and make new acquaintances — the delicious pizza didn’t hurt either!

Insightrix wants to thank everyone who took the time out of their day to join us in learning about the newest trends in advertising research. We hope you enjoyed it as much as we enjoyed having you!